Business Management - Applied Artificial Intelligence Wittenborg University of Applied Sciences

Overview

The curriculum of the  Business Management - Applied Artificial Intelligence programme at  Wittenborg University of Applied Sciences  is devised to equip students with the skills, knowledge and experience to manage the complexities of an AI-driven business world and to improve business process efficiency and effectiveness.

With an Master of Business Management, specialised in AI, you will lead teams to the frontlines of technological development, all while keeping track of profitability and economic sustainability. In shaping tomorrow’s businesses. The course is built around AI theory as well as AI tools and techniques to solve concrete with varied constraints or voluminous data. Through case studies, guest lectures, and group projects, you’ll be immersed in a world which will help you to upgrade your competencies and skills In this area.

Career Prospects

An MSc graduate who has specialized knowledge in the AI industry can find a range of opportunities across various sectors. An MBA can help bridge the gap between technology and business, enabling graduates to work on strategic initiatives and leadership roles involving AI. Here are a few possible career paths:

• AI Product Manager: AI Product Managers play a critical role in leading cross-functional teams to develop, launch, and improve AI-driven products. They understand both the business and technical aspects of the product and work to align them with the market needs and company goals.
• Technology Consultant: Technology consultants help organizations effectively implement and utilize AI technology. With a deep understanding of AI's potential and limitations, they can provide valuable guidance on AI strategy, implementation, and troubleshooting.
• Business Analyst: A Business Analyst with a focus on AI can work to integrate AI solutions into business processes, finding ways to improve efficiency or leverage AI for strategic advantages. They would work closely with both the business and tech teams to understand the needs of the organization and design effective AI-enabled solutions.
• AI Strategy Manager: An AI Strategy Manager would be responsible for defining an organization's overall AI strategy, including identifying opportunities for AI deployment, overseeing AI project implementation, and ensuring alignment with broader business objectives.
• Chief AI Officer or AI Director: In some companies, especially larger ones or those with a strong focus on AI, there are high-level management positions dedicated to overseeing the use of AI. These roles involve strategic decision-making and coordination of AI initiatives across the entire organization.
• Sales and Marketing in AI: MBA graduates can also leverage their knowledge of AI to excel in sales and marketing roles for AI products or services. They can work as sales managers or marketing managers for AI-driven products or services, understanding the needs of the clients and communicating the value proposition effectively.