Business Management - Events Industry Wittenborg University of Applied Sciences

Overview

The Business Management - Events Industry  program at  Wittenborg University of Applied Sciences  also has a practical approach in its design - through project weeks, professional enquiry and a module of professional based-learning in which students complete a short work placement often linked directly to their final project.

The programme offers a combination of master of business administration subjects and broader modules in economics and management. Modules on global economics and strategic management, globalisation, society, and culture will enable students to further develop their deeper knowledge of business management and administration.

Career prospects

Wittenborg was asked to look at specific careers in the events industry for graduates of this master's programme, and found career areas including:

• Policy and planning advisor: Big sporting events, festivals or conferences have a big impact on host communities and can mean big business for countries. Based on your expert knowledge in the field, you advise national, provincial or local governments on policy, planning and strategy around these events while adhering to targets.
• Project manager of international festival or event: In an increasingly globalised world, international events like the Olympic Games, conferences and festivals draw thousands of attendees. As manager, you have final control and responsibility for everything from finance to operations and logistics - overseeing location, marketing, transport and accommodation.
• Consultant for a service organisation: Many organisations in the public and private sector lack managerial capacity and make use of external consultants in analysing markets, guiding development or devising strategies to optimise the benefits of an event and ensure a broad database of suppliers and contractors. You can either work as an independent consultant or as part of a big consultancy firm.
• Entrepreneur: As owner of an events company, your goal is to make every event - whether a small breakfast meeting or an international fashion show - a success. A good reputation is everything in this business if you want to make your company a success. Having in-depth knowledge of the industry, as provided by a master's degree, will give you an edge over your competitors.