International Marketing Management University of Leeds

Overview

You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research.

You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains.

The International Marketing Management program at University of Leeds – accredited by the world's leading professional body – has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with a cross-cultural experience and the skills needed to work in the worldwide business environment.

Career opportunities

From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. This Masters degree will prepare you for a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations.

You’ll be able to pursue a career in many areas of marketing, including global marketing, marketing research, advertising and public relations, marketing consultancy, social media marketing, digital and interactive marketing, or supply chain management.

Recent graduates have gone on to high-profile positions, including Associate Director of The Wall Street Journal, Vice President at Harley Davidson, Global Associate Marketing Director at Wella, Senior Analyst at Deloitte India, Head of Marketing and Communications at Time International, Senior Insights and Analysis Executive at MEC Media Planning Agency, and Head of European PR at Task Rabbit.

Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.

Accreditation

• Accredited by the Chartered Institute of Marketing - Graduate Gateway

• Accredited by the Institute of Export