Overview

You will learn how to steer digital transformation responsibly by combining theory and practice across ethics, law, society and sustainability. The programme covers digital transformation, data analytics, technology at work and digital marketing, and builds skills in strategic decision‑making, ethical leadership, critical reflection and applied research. Through case studies, group projects and small, multidisciplinary seminars you will practice combining insights from business, technology and ethics to shape digital strategies that truly make a difference.

Future career opportunities

Graduates are equipped to lead and advise on responsible digital transformation in a wide range of sectors. You will be prepared for roles such as:

• Digital Transformation Consultant
• Digital Business Analysts or Specialists
• Digital Policy Analyst
• Sustainable Digital Innovation Manager
• Digital Strategists

• Business owners of digital services or consultation

Research

As a Digital Management student, you will engage with cutting-edge research on how technology transforms organisations and society. Our research focuses on the ethical, organisational, and societal implications of digital innovation and how to make digital transformation truly responsible. Examples are:

• How can organisations develop their AI strategies to improve AI literacy for their employees?
• How can companies foster a culture of digital inclusivity and well-being in the workplace, while managing the impact of automation and AI on the workforce?
• What are the most effective strategies for developing and implementing responsible digital marketing campaigns that balance the need for personalisation with concerns for data privacy and consumer trust?

Accreditation

This programme is accredited by the AACSB (the Association to Advance Collegiate Schools of Business) and the NVAO (the Dutch-Flemish accreditation organisation).