Overview

You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning.

In the Master of Business Administration (Digital Marketing) program from University of Hertfordshire , you'll immerse yourself in the dynamic world of digital marketing, focusing on three core pillars: Digital Marketing Tools and Channels, Strategy and Planning, and Management. You’ll have the opportunity to explore current and emerging cutting-edge trends while mastering advanced practices like resource management, performance measurement, and integration across different aspects digital marketing.

As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals.

Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.

Careers

We’ve embedded career development into every part of our MBA. The programme provides cutting-edge theory-based learning, delivered through real business problems. You’ll also benefit from guest lectures networking opportunities delivered by business practitioners and MBA Alumni.

You’ll also have access to our career coach; boost your career with sessions on topics including personal branding, personal impact, and difficult conversations. Our Business School careers team will invite you to join our vibrant alumni network and attend regular career-focused events.

During your MBA, you’ll be involved in a Young Enterprise (YE) Start-up Programme, distinct from a traditional work placement. You’ll participate in a live ‘business incubator’, establishing and managing your own business or social enterprise, from the company name and defining your product or service, to mastering the finances.

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Programme Structure

Courses include

People Management

Marketing and Entrepreneurship

Financial and Practice

Human Resource Strategy and Practice

Digital Marketing

Executive Career Development in Digital Marketing

Strategic Management Research in Digital Marketing

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2025-09-23 00:00:00

Apply anytime.
Starting 2026-01-20 00:00:00

Apply anytime.

More details

You can apply right up until the course starts. However, course places are on a first come, first serve basis.

Language

English

TOEFL^® IBT

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Hatfield, United Kingdom

Disciplines

Business Administration Master in Business Administration (MBA) Digital Marketing View 651 other Masters in Business Administration in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

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Other requirements

General requirements

An honours degree (at least 2:2 or equivalent) in any discipline, a degree equivalent professional qualification or appropriate work experience.

All students from non-majority English-speaking countries require proof of English language proficiency.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Hertfordshire and/or in United Kingdom, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

17950 GBP/year

Tuition Fee

Based on the tuition of 17950 GBP per year during 12 months.
National

14805 GBP/year

Tuition Fee

Based on the tuition of 14805 GBP per year during 12 months.

Living costs for Hatfield

660 - 1140 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Master of Business Administration (Digital Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

National

Living costs for Hatfield

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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