Overview

You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning.

In the Master of Business Administration (Digital Marketing) programme from University of Hertfordshire , you'll immerse yourself in the dynamic world of digital marketing, focusing on three core pillars: Digital Marketing Tools and Channels, Strategy and Planning, and Management. You’ll have the opportunity to explore current and emerging cutting-edge trends while mastering advanced practices like resource management, performance measurement, and integration across different aspects digital marketing.

As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals.

Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.

Key facts

We’ve embedded career development into every part of our MBA. The programme provides cutting-edge theory-based learning, delivered through real business problems. You’ll also benefit from guest lectures networking opportunities delivered by business practitioners and MBA Alumni.
You’ll also have access to our career coach; boost your career with sessions on topics including personal branding, personal impact, and difficult conversations. Our Business School careers team will invite you to join our vibrant alumni network and attend regular career-focused events.
During your MBA, you’ll be involved in a Young Enterprise (YE) Start-up Programme, distinct from a traditional work placement. You’ll participate in a live ‘business incubator’, establishing and managing your own business or social enterprise, from the company name and defining your product or service, to mastering the finances.

Get more details

Visit programme website

Programme Structure

Courses include

People Management

Marketing and Entrepreneurship

Financial and Practice

Human Resource Strategy and Practice

Digital Marketing

Executive Career Development in Digital Marketing

Strategic Management Research in Digital Marketing

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00

Apply anytime.
Starting 2027-01-19 00:00:00

Apply anytime.

More details

You can apply right up until the course starts. However, course places are on a first come, first serve basis.

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Hatfield, United Kingdom

Disciplines

Business Administration Master in Business Administration (MBA) Digital Marketing View 190 other Masters in Master in Business Administration (MBA) in United Kingdom

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

An honours degree (at least 2:2 or equivalent) in any discipline, a degree equivalent professional qualification or appropriate work experience.

All students from non-majority English-speaking countries require proof of English language proficiency.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21450 GBP / year

≈ 21450 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

20950 GBP / year

≈ 20950 GBP / year

Additional Details

EU Students Full time: £18800

Living costs

Hatfield

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Master of Business Administration (Digital Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Hatfield

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

Our partners