Overview

The International Marketing programme at Robert Gordon University is designed to provide a deep understanding of domestic and global marketing theories alongside modern business management practices. This accredited degree ensures that students can navigate the complexities of international markets, including cultural, political, and economic variations. By focusing on both traditional and digital aspects, the curriculum prepares graduates for the rapidly changing global commercial landscape.

Why International Marketing at Robert Gordon University?

Choosing this programme means studying at the Aberdeen Business School, which features a dedicated Digital Suite equipped with iMacs for practical learning. The course is dual award accredited by the Chartered Institute of Marketing (CIM), allowing students to pursue a Professional Diploma with minimal additional study. Students also benefit from the Georgina Scott Sutherland Learning Centre, a modern open study space designed for collaborative and independent research.

Careers with International Marketing

Graduates are equipped with the managerial and subject-specific skills required for diverse roles in the global marketplace. The programme focuses on developing creative and disciplined approaches to marketing management, making alumni highly attractive to international employers. Graduates often secure positions in brand management, public relations, and market research.

Typical career paths and roles for graduates include:

Marketing Manager
Brand Manager
Global Marketing Executive
Director of Advertising
Sales Manager
Market Researcher

Programme Structure

Courses include:

Consumer Psychology

Professional Industry Experience

Strategic Digital Communications

Marketing Strategy

Methods, Metrics And Analytics

Business Marketing And Innovation

Global Brand Management

Professional Industry Experience

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00
- Apply before 2026-11-14 00:00:00 , International
- Apply before 2027-01-19 00:00:00 , National
Starting 2027-09-21 00:00:00
- Apply before 2027-07-10 00:00:00 , International
- Apply before 2027-09-07 00:00:00 , National

Language

English

TOEFL^® IBT

4.5

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PTE Academic

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IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Aberdeen, United Kingdom

Disciplines

Marketing View 335 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

4.5

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17250 GBP / year

≈ 17250 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

7870 GBP / year

≈ 7870 GBP / year

Additional Details

Rest of UK and EU students: £7870 / year

Living costs

Aberdeen

United Kingdom

729 - 1069 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

International Marketing

About

On this page

About

Overview

Careers with International Marketing

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Aberdeen

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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