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Overview
By studying the International Marketing course at Robert Gordon University, you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world.
Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.
Job Prospects
On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.
Programme Structure
Courses include:
- Consumer Psychology
- Professional Industry Experience
- Strategic Digital Communications
- Marketing Strategy
- Methods, Metrics And Analytics
- Business Marketing And Innovation
- Global Brand Management
- Professional Industry Experience
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
More details
Deadlines are agreed for individual courses. Make sure you apply in time to be sure of your chance of a place.
Language
English
IELTS 6.5
TOEFL® IBT 88
Credits
180 alternative credits
Delivered
On Campus
Disciplines
Marketing Management Studies View 1550 other Masters in Management Studies in United KingdomAcademic requirements
GPA Lower Second Class
English requirements
IELTS 6.5
TOEFL® IBT 88
Other requirements
General requirements
- Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
- Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Tuition Fee
To alway see correct tuition fees
-
International
13720 GBP/yearTuition FeeBased on the tuition of 13720 GBP per year during 12 months. -
National
6000 GBP/yearTuition FeeBased on the tuition of 6000 GBP per year during 12 months.
Rest of UK and EU students: £6,000/ year
Living costs for Aberdeen
729 - 1069 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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