Studyportals
Master On Campus

International Marketing

Robert Gordon University

12 months
Duration
13720 GBP/year
6000 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The International Marketing degree offered at the Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.

Overview

By studying the International Marketing course at Robert Gordon University, you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. 

Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.

Job Prospects

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

Programme Structure

Courses include:

  • Consumer Psychology
  • Professional Industry Experience
  • Strategic Digital Communications
  • Marketing Strategy
  • Methods, Metrics And Analytics
  • Business Marketing And Innovation
  • Global Brand Management
  • Professional Industry Experience

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

Deadlines are agreed for individual courses. Make sure you apply in time to be sure of your chance of a place.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
  • Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

Tuition Fee

To alway see correct tuition fees
  • International

    13720 GBP/year
    Tuition Fee
    Based on the tuition of 13720 GBP per year during 12 months.
  • National

    6000 GBP/year
    Tuition Fee
    Based on the tuition of 6000 GBP per year during 12 months.

Rest of UK and EU students: £6,000/ year

Living costs for Aberdeen

729 - 1069 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing
-
Robert Gordon University

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