Overview
By studying the International Marketing course at Robert Gordon University, you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world.
Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.
Job Prospects
On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.
Programme Structure
Courses include:
- Consumer Psychology
- Professional Industry Experience
- Strategic Digital Communications
- Marketing Strategy
- Methods, Metrics And Analytics
- Business Marketing And Innovation
- Global Brand Management
- Professional Industry Experience
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- Starting
- Apply before
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An application made after this date, within the Late Application Cycle, may not be considered dependant on volumes received and capacity/space within programmes
Language
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Credits
Delivered
Disciplines
Marketing Management Studies View 361 other Masters in Marketing in United KingdomAcademic requirements
English requirements
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Other requirements
General requirements
- Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
- Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Tuition Fee
-
International
15540 GBP/yearTuition FeeBased on the tuition of 15540 GBP per year during 12 months. -
National
6800 GBP/yearTuition FeeBased on the tuition of 6800 GBP per year during 12 months.
Rest of UK and EU students: £6,800/ year
Living costs for Aberdeen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for International Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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