Overview

By studying the International Marketing course at Robert Gordon University, you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world.

Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.

Job Prospects

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

Programme Structure

Courses include:

Consumer Psychology

Professional Industry Experience

Strategic Digital Communications

Marketing Strategy

Methods, Metrics And Analytics

Business Marketing And Innovation

Global Brand Management

Professional Industry Experience

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2024-01-15 00:00:00

Application deadline not specified.
Starting 2024-09-18 00:00:00
- Apply before 2024-07-01 00:00:00

More details

An application made after this date, within the Late Application Cycle, may not be considered dependant on volumes received and capacity/space within programmes

Language

English

IELTS

6.5

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TOEFL^® IBT

88

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Credits

180 alternative credits

Delivered

On Campus

Disciplines

Marketing Management Studies View 361 other Masters in Marketing in United Kingdom

Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

88

Interested in an IELTS preparation course? Get started here

Other requirements

General requirements

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

Tuition Fee

To always see correct tuition fees

International

15540 GBP/year

Tuition Fee

Based on the tuition of 15540 GBP per year during 12 months.
National

6800 GBP/year

Tuition Fee

Based on the tuition of 6800 GBP per year during 12 months.

Rest of UK and EU students: £6,800/ year

Living costs for Aberdeen

729 - 1069 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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