Economic and Consumer Psychology Leiden University

Overview

The master's specialisation Economic and Consumer Psychology makes you an expert in the field of the psychological determinants of economic and consumer decision making (e.g., why people buy certain products or services).
The Leiden programme in Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour.

Questions that will be studied include: How do consumers decide what to buy? How rational are our choices? How do we sell our own products and ideas to others?
As economic behaviour overlaps to a large extent with social behaviour, this master's specialisation has a lot to offer in answering these questions.

What you will learn

We offer a very diverse programme that takes you through all the indispensable elements of Economic and Consumer Psychology.
The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. This is reflected in courses that stress the basic principles of these behaviours and build on these basic principles.

Career prospects

The master's specialisation in Economic and Consumer Psychology trains students for a wide range of positions in public or private organisations, including:

*policy researcher

*communication consultant

*marketing professional

*public relations officer

*market research analyst

*advertising researcher

Accreditation

Accredited by NVAO, the Accreditation Organisation of the Netherlands and Flanders.