Studyportals
M.Sc. On Campus

Economic and Consumer Psychology

12 months
Duration
19300 EUR/year
2209 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Economic and Consumer Psychology MSc programme at Leiden University makes you an expert in the field of the psychological determinants of economic and consumer decision making (e.g., why people buy certain products or services).

Overview

Our days are filled with countless decisions and the consequences of these decisions. And if this is not already hard enough by itself, companies and organisations try to influence our choices and decisions, through marketing and advertising. But how do we decide? How rational are our choices? How do we sell our own products and ideas to others? As economic behaviours overlap to a large extent with social behaviours, the master’s specialisation in Economic and Consumer Psychology has a lot to offer in answering these questions.

The Economic and Consumer Psychology MSc programme at Leiden University has a core curriculum with a focus on the integration of psychological and economic theories and practice. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. This is reflected in courses that stress the basic principles of these behaviours and build on these basic principles. Questions that will be studied include: How do consumers decide what to buy? How rational are our choices? How do we sell our own products and ideas to others?

As economic behaviour overlaps to a large extent with social behaviour, this master's specialisation has a lot to offer in answering these questions.

Reasons to choose Economic and Consumer Psychology at Leiden University

  • You will widen your outlook on a subject that is and always will be relevant: consumer behaviour.
  • You will be a top candidate for functions in the marketing or advertisement business.
  • After graduation, you will be able to offer a new and refreshing perspective in the developments within the commercial sector. This means that as an Economic and Consumer Psychologist, you can add a lot of expertise to interdisciplinary workgroups. 

Programme Structure

Courses include:

  • Emotions and (Ir)rationality in Economic Behaviour
  • The Psychology of Media and Communication
  • The Psychology of Selling and Advertising
  • Applied Data Analysis
  • Internship

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

60 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Prospective students should:

  • have earned a Bachelor degree in Psychology at a Research University (not at a University of Applied Sciences / Professional Education) or demonstrate the ability to meet the requirements for such a degree, and;
  • have sufficient knowledge of Methodology and Statistics (at least 20 EC): introductory and more advanced courses in methods and statistics of psychological research (including psychometrics, multivariate data analysis) and the use of SPSS

Tuition Fee

To alway see correct tuition fees
  • International

    19300 EUR/year
    Tuition Fee
    Based on the tuition of 19300 EUR per year during 12 months.
  • EU/EEA

    2209 EUR/year
    Tuition Fee
    Based on the tuition of 2209 EUR per year during 12 months.
  • Second Dutch master’s programme: €15,100 per year

Living costs for Leiden

850 - 1250 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Economic and Consumer Psychology
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Leiden University

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