Economic and Consumer Psychology Leiden University

Overview

Our days are filled with countless decisions and the consequences of these decisions. And if this is not already hard enough by itself, companies and organisations try to influence our choices and decisions, through marketing and advertising. But how do we decide? How rational are our choices? How do we sell our own products and ideas to others? As economic behaviours overlap to a large extent with social behaviours, the master’s specialisation in Economic and Consumer Psychology has a lot to offer in answering these questions.

The Economic and Consumer Psychology MSc programme at Leiden University has a core curriculum with a focus on the integration of psychological and economic theories and practice. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. This is reflected in courses that stress the basic principles of these behaviours and build on these basic principles. Questions that will be studied include: How do consumers decide what to buy? How rational are our choices? How do we sell our own products and ideas to others?

Reasons to choose Economic and Consumer Psychology at Leiden University

• You will widen your outlook on a subject that is and always will be relevant: consumer behaviour.

• You will be a top candidate for functions in the marketing or advertisement business.

• After graduation, you will be able to offer a new and refreshing perspective in the developments within the commercial sector. This means that as an Economic and Consumer Psychologist, you can add a lot of expertise to interdisciplinary workgroups.