Marketing and Brand Management (Hons) Bath Spa University

Overview

The MA in Marketing and Brand Management (Hons) at Bath Spa University is tailored to foster the professional growth of individuals aiming to thrive in diverse marketing roles. This course is structured to combine practical and theoretical insights, ensuring that graduates are well-prepared for the challenges of the modern business environment. Students will delve into customer behaviour and evolving market trends, gaining a nuanced understanding of how to craft effective marketing strategies.

Why Marketing and Brand Management at Bath Spa University?

Bath Spa University is renowned for its commitment to providing high-quality education, consistently achieving impressive rankings within the UK. The university boasts strong partnerships with industry leaders, which enhances the learning experience and opens doors for students. Facilities are state-of-the-art, supporting a hands-on approach to learning that is essential in today’s competitive job market.

Tuition Fee Breakdown

The tuition fees for the Marketing and Brand Management (Hons) programme are as follows:

• National students: £8,985 per year
• International students: £16,625 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course structure integrates key modules that address critical aspects of marketing and brand management:

• Strategic Brand Management
• Digital Marketing
• Marketing Analytics
• Extended Work-Based Placement/Project
• Dissertation
• Marketing Communications
• Entrepreneurship
• Fashion Marketing
• Sustainability
• International Business Management

This diverse syllabus ensures that students acquire a well-rounded education, equipping them with the skills needed to succeed in various marketing roles.

Industry Demand

The contemporary marketing landscape is characterised by rapid changes and heightened competition. As businesses increasingly rely on data-driven strategies, the demand for skilled marketing professionals who can analyse and leverage data effectively is greater than ever. Graduates will find ample opportunities across various sectors, including technology, retail, and services, as organisations seek innovative ways to engage consumers.

Guaranteed Work Experience

The course includes embedded work-based learning opportunities, allowing students to gain practical experience and develop their professional networks. This hands-on approach ensures that graduates are not only knowledgeable but also equipped with real-world skills that are highly valued by employers.

Careers with Marketing and Brand Management

Graduates of the Marketing and Brand Management (Hons) programme can pursue a variety of career paths. Many alumni have found success in roles such as marketing managers, brand strategists, digital marketing specialists, and market researchers. The skills acquired during the course prepare students to work in diverse industries, empowering them to make significant contributions to their organisations.