Overview

The courses in Data Science & AI for Marketing at Audencia are structured around three dimensions:

Methodologies: machine learning, deep learning, psychometrics, etc.
Practical skills: programming in R and Python, use of XLstat, SPSS, etc.
Applications: recommendation systems, development of appetence models, automated customer segmentation, etc.

Throughout the course, you will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons.

Careers

Here are a number of examples of positions you could occupy after completing an MSc in Data Science & AI for Marketing:

Specialist careers: Marketing analyst, Marketing data analyst, Marketing analytics consultant, Data scientist, Data marketing architect, Consumer insights manager

Business sectors with data-rich professional environments: Wholesale distribution, telecoms, banks, insurance, services

Employers: Consulting agencies, national and international groups, web giants, small to medium sized businesses, start-ups

Job opportunities

Specialist careers:

Marketing analyst
Marketing data scientist
Marketing analytics consultant
Data scientist
CRM specialist
Web and Social Media Analyst
Data processing architect
Consumer insights manager
E-commerce analyst and consultant
Business analyst

Get more details

Visit programme website

Programme Structure

Courses include:

Sustainability, Innovation and Impact in a Finite World
Databases and Marketing Information Systems(MIS)
Algorithmic Marketing and the MarTeck Stack
Incidental and Prescriptive Marketing Analysis and Reporting
Website and Social Media Analytics
Big Data and AI for Marketing

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 26 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.

More details

Applicants are encouraged to apply before the Early Application deadline on January 31, as this may increase their eligibility for an early bird scholarship.

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

84

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Paris, France

Disciplines

Marketing Data Science & Big Data View 55 other Masters in Data Science & Big Data in France

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

84

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CV and Cover Letter in English
Copies of undergraduate degree transcripts
Undergraduate Degree Diploma
English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
Copy of identification (passport or ID card)
Note that you can apply during the last year of your Bachelor’s studies.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Audencia and/or in France, please visit Student Insurance Portal.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13753 EUR / year

≈ 13753 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

13753 EUR / year

≈ 13753 EUR / year

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

There are a range Audencia scholarships you may be eligible for, as well as an extensive number of external scholarships.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for MSc in Data Science and AI for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Job opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Paris

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

Our partners