Brand Strategy and Product Management

Overview

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Strategy and Product Management at Audencia is how it raises new questions about the corporate responsibilities of brands.

Careers

Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:

Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager

Sectors: consumer products, services, social and solidarity economy

Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups