Overview

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Strategy and Product Management at Audencia is how it raises new questions about the corporate responsibilities of brands.

Careers

Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:

Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager

Sectors: consumer products, services, social and solidarity economy

Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups

Get more details

Visit programme website

Programme Structure

Courses include:

Marketing Strategy
Contemporary Consumer Behavior
Experiential Marketing and the Brand Ecosystem
Integrated Marketing Communications
Digital Transformation
Enhancing Brand Performance with New Media and Technologies

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 26 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.

More details

Applicants are encouraged to apply before the Early Application deadline on January 31, as this may increase their eligibility for an early bird scholarship.

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

84

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Nantes, France
Paris, France

Disciplines

Marketing Management View 6 other Masters in Marketing Management in France

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

84

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CV and Cover Letter in English
Copies of undergraduate degree transcripts
Undergraduate Degree Diploma
English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
Copy of identification (passport or ID card)
Note that you can apply during the last year of your Bachelor’s studies.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Audencia and/or in France, please visit Student Insurance Portal.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13753 EUR / year

≈ 13753 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

13753 EUR / year

≈ 13753 EUR / year

Living costs

Nantes

France

600 - 650 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

There are a range Audencia scholarships you may be eligible for, as well as an extensive number of external scholarships.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for MSc in Brand Strategy and Product Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Nantes

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

Our partners