
Overview
The course in Strategic Marketing with Brand Leadership (Experiential Learning) at University of Hertfordshire offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.
You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
Key facts
- You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing.
- There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
- You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
Who is the course for?
This MSc Strategic Marketing with Brand Leadership (Experiential Learning) has been designed for:
- Graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership
- Graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership.
- Marketing professionals who want to specialise even further within the discipline of brand leadership.
Careers
Typical career paths include:
- account management
- brand and digital brand management and consultancy
- content marketing
- copywriting
- marketing
- market research
- product management.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Integrated Marketing Communications
- Strategic Customer Management
- Contemporary Marketing
- Entrepreneurial Marketing
- Strategic Brand Leadership and Campaign Management
- Global Luxury Branding
- Effective Marketing Management
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
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Credits
Delivered
Disciplines
Marketing Leadership Marketing Management View 330 other Masters in Marketing in United KingdomExplore more key information
Visit programme websiteAcademic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Hertfordshire and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
- All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
18800 GBP/yearTuition FeeBased on the tuition of 18800 GBP per year during 24 months. -
National
15720 GBP/yearTuition FeeBased on the tuition of 15720 GBP per year during 24 months.
EU Students
- Full time £18800
Living costs for Hatfield
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Strategic Marketing with Brand Leadership (Experiential Learning).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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