Overview

The course in Strategic Marketing with Brand Leadership (Experiential Learning) at University of Hertfordshire offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.â€¯

You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.â€¯â€¯

Key facts

You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing.

There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.â€¯

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.â€¯

Who is the course for?â€¯

This MSc Strategic Marketing with Brand Leadership (Experiential Learning) has been designed for:â€¯â€¯

Graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadershipâ€¯

Graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership.â€¯

Marketing professionals who want to specialise even further within the discipline of brand leadership.â€¯

Careers

Typical career paths include:

account management

brand and digital brand management and consultancy

content marketing

copywriting

marketing

market research

product management.

Get more details

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Programme Structure

Courses include:

Integrated Marketing Communications

Strategic Customer Management

Contemporary Marketing

Entrepreneurial Marketing

Strategic Brand Leadership and Campaign Management

Global Luxury Branding

Effective Marketing Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00

Apply anytime.

More details

You can apply up until the course starts. Places are allocated on a first-come, first-served basis. If course is full we close the intake for that semester.

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Hatfield, United Kingdom

Disciplines

Marketing Leadership Marketing Management View 212 other Masters in Leadership in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:

GCSE English language grade A-C

IELTS 6.5

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20950 GBP / year

≈ 20950 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16505 GBP / year

≈ 16505 GBP / year

Additional Details

EU Students

Full time £20950

Living costs

Hatfield

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing with Brand Leadership (Experiential Learning).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Who is the course for?â€¯

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Hatfield

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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