Strategic Marketing Cranfield University

Overview

Our Strategic Marketing MSc program at Cranfield University equips you with the advanced knowledge and skills to become a successful marketing leader of the future. 

Key facts:

The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media, and big data marketing analytics.

• This course is designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
• You will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals.
• You will develop practical skills through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
• You will have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.
• The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.

• Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

Your career

• The Careers and Employability Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career.

  During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.

• Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant

• Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant

Accreditation

The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree.  CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals.