Overview

Studying the Marketing programme from Hanken School of Economics  gives the student the skills, tools, and models for working in responsible and leading positions in companies. The studies offer knowledge of analysing markets, evaluating marketing strategies and outcomes, and using marketing as a tool in competition.

The programme is suitable for you who:

• Have a genuine interest in marketing and various marketing activities, like product and service innovations, strategic brand management, and different business models.
• Want deeper understanding and skills regarding marketing's strategic importance for companies.
• Are interested in customer behaviour and customer relationships as a driving force for the profitability of a company – how one builds and maintains business relations with customers and meets the customers’ needs and goals.

Accreditation

Hanken School of Economics is a leading university with over 115 years of experience in research and education in economics and business administration. Hanken holds the three most prestigious accreditations for business schools, EQUIS, AACSB and AMBA, which only one percent of business schools worldwide have achieved. MSc is ranked by Financial Times (n60 in 2025).