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Overview
Studying the Marketing programme from Hanken School of Economics , you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts.
Upon Graduation You Will Have
- In addition to the goals of the specialisation Business and Management, students in marketing will gain skills in
- Gathering, analyzing, and understanding information & insights about customer behavior in diverse market contexts
- Developing and managing the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Strategy and Sustainability
- Supply Chain Risk and Resilience
- Transformative Service Strategies: Project Course
- Service and Customer Strategy
- Multivariate Data Analysis
- Social Responsibility Across Business Studies and Market Analytics
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
TOEFL® IBT 92
Credits
120 ECTS
Delivered
On Campus
Disciplines
Marketing Digital Marketing Marketing Management View 5 other Masters in Digital Marketing in FinlandExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
TOEFL® IBT 92
Other requirements
General requirements
BACHELOR'S DEGREE with the major subject Business Administration and/or Economics (or at least the equivalent of 80 ECTS of studies in Business Administration and/or Economics) from a recognised university or a university of applied sciences located outside Finland.
Group 1: Applicants applying based on a degree obtained in an EU/EEA country or a Hanken Partner University for Exchange
- GPA grade B+ (U.S. grading scale) in the degree based on which they are applying OR
- GMAT ≥ 600 or equivalent score in GRE
Group 2: Applicants applying based on a degree obtained in a country outside EU/EEA
- GMAT ≥ 600 or equivalent score in GRE
Make sure you meet all requirements
Visit official programme websiteTuition Fee
To alway see correct tuition fees
-
International
12500 EUR/yearTuition FeeBased on the tuition of 12500 EUR per year during 24 months. -
EU/EEA
FreeTuition FeeBased on the tuition of 0 EUR per year during 24 months.
Living costs for Helsinki
975 - 1584 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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