Marketing, Master | Hanken School of Economics | Helsinki, Finland
24 months
Duration
12500 EUR/year
Free
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Studying the Marketing programme from Hanken School of Economics will give you a competitive edge in a rapidly advancing world. You will also get the skills required to develop and manage the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding.

Visit the official programme website for more information

Overview

Studying the Marketing programme from Hanken School of Economics , you will learn how to gather, analyze, and understand information & insights about customer behavior in diverse market contexts. 

Upon Graduation You Will Have

  • In addition to the goals of the specialisation Business and Management, students in marketing will gain skills in
  • Gathering, analyzing, and understanding information & insights about customer behavior in diverse market contexts
  • Developing and managing the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding

Programme Structure

Courses include:

  • Strategy and Sustainability
  • Supply Chain Risk and Resilience
  • Transformative Service Strategies: Project Course
  • Service and Customer Strategy
  • Multivariate Data Analysis
  • Social Responsibility Across Business Studies and Market Analytics

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT
92

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT
92

Other requirements

General requirements

BACHELOR'S DEGREE with the major subject Business Administration and/or Economics (or at least the equivalent of 80 ECTS of studies in Business Administration and/or Economics) from a recognised university or a university of applied sciences located outside Finland.

Group 1: Applicants applying based on a degree obtained in an EU/EEA country or a Hanken Partner University for Exchange

  • GPA grade B+ (U.S. grading scale) in the degree based on which they are applying OR
  • GMAT ≥ 600 or equivalent score in GRE

Group 2: Applicants applying based on a degree obtained in a country outside EU/EEA

  • GMAT ≥ 600 or equivalent score in GRE

Tuition Fee

To alway see correct tuition fees
  • International

    12500 EUR/year
    Tuition Fee
    Based on the tuition of 12500 EUR per year during 24 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the tuition of 0 EUR per year during 24 months.

Living costs for Helsinki

975 - 1584 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
-
Hanken School of Economics

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