Overview

Key Features

Internet technology, communication and communication-based technological innovations have expanded the place of digital applications in economic and social life, and all elements in the value chain such as production, consumption and distribution in the economy have radically changed.Production and e-commerce, online marketing, digital advertising, and marketing, etc., reshaped with concepts such as R&D, Industry 4.0, innovation practices have profoundly influenced traditional approaches in economies.

Today, while markets are changing towards a dynamic, interactive, fast, and digitalized structure, traditional economic and business approaches remain inadequate. In this period when the consumer-producer relationship changes in shape, a closer understanding of digital transformation means better management of changing economic relations.

The Digital Economy and Marketing program from Istanbul Ticaret University is carried out in a practical way with the lectures given by academicians from Economics, Business and Communication departments and by instructors who closely follow this transformation from the business world.

Programme Structure

Courses include:

New Economy

Digital Product Development and Management

Innovation Management

Digital Marketing Methods

Academic Research Methods and Ethics

Economic and Social Trends, Trend Watching and Analytics

E-Commerce

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-16 00:00:00
- Apply before 2025-11-15 00:00:00 , International

Language

Partially taught in English, Partially taught in Turkish

TOEFL^® IBT

72

Schedule TOEFL®

Credits

130 ECTS

Delivered

On Campus

Campus Location

Istanbul, Turkey

Disciplines

Economics Marketing Digital Marketing

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

72

Schedule TOEFL®

Other requirements

General requirements

Your Bachelor Degree Diploma translated into Turkish and notarized by the authorities of the Republic of Turkey.
Your Bachelor Degree Transcript (showing courses you have taken each term you studied) translated into Turkish and notarized by the authorities of the Republic of Turkey.
Your Passport copy translated into Turkish and notarized by the authorities of the Republic of Turkey.
Two Photos.
Acceptable Proficiency Score in Program Language(if any)
Official Acceptance letter (can be obtained from International Office with a copy of it during registration)
Receipt of the first semester tuition fee payment
Deposit payment receipt

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Istanbul Ticaret University and/or in Turkey, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

7000 USD/year

Tuition Fee

Based on the tuition of 7000 USD per year during 24 months.

Non-Thesis: 6.600 USD

Living costs for Istanbul

2000 - 3240 TRY /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Economy and Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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