Marketing Management University of Groningen

Overview

How can marketing strategies support sustainability to benefit consumers, brands, and society? How can marketers use psychological triggers ethically in campaigns?

In the MSc Marketing Management at University of Groningen, you will dive into topics such as branding, consumer decision-making, and data-driven customer insights. You will learn how to align effective strategies with sustainability goals to boost consumer well-being and brand reputation.

Why choose the Marketing Management track? 

You want to:

• understand the psychology behind consumer decisions;
• learn how to create impactful marketing strategies that resonate with consumers;
• discover the latest technological advancements , consumer behaviors, and market trends;

• work on real-life cases and assignments.

Why study this programme in Groningen?

• Learn from top international researchers and industry experts with real-world experience in marketing and consultancy.
• You will focus on financial sustainability, ethical considerations, and societal well-being. Explore topics like consumer well-being and environmentally sustainable campaigns.
• Join MARUG, our vibrant student-run community who boast over 1400 members. Enjoy social events and career activities to meet future employers.
• Opportunity to study abroad with a Double Degree Master's programme at Fudan University in Shanghai.
• The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.