Overview
How can marketing strategies support sustainability to benefit consumers, brands, and society? How can marketers use psychological triggers ethically in campaigns?
In the MSc Marketing Management at University of Groningen, you will dive into topics such as branding, consumer decision-making, and data-driven customer insights. You will learn how to align effective strategies with sustainability goals to boost consumer well-being and brand reputation.
Why choose the Marketing Management track?
You want to:
- understand the psychology behind consumer decisions;
- learn how to create impactful marketing strategies that resonate with consumers;
- discover the latest technological advancements , consumer behaviors, and market trends;
- work on real-life cases and assignments.
Why study this programme in Groningen?
- Learn from top international researchers and industry experts with real-world experience in marketing and consultancy.
- You will focus on financial sustainability, ethical considerations, and societal well-being. Explore topics like consumer well-being and environmentally sustainable campaigns.
- Join MARUG, our vibrant student-run community who boast over 1400 members. Enjoy social events and career activities to meet future employers.
- Opportunity to study abroad with a Double Degree Master's programme at Fudan University in Shanghai.
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Programme Structure
Courses include:- Marketing Research Methods
- Strategic Marketing
- Consumer Psychology
- Future Prosperity and Sustainability
- Digitalization and Artificial Intelligence
- Healthy Society
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
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Language
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Credits
Delivered
Campus Location
- Groningen, Netherlands
Disciplines
Marketing Management View 5 other Masters in Marketing Management in NetherlandsWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.
- English proficiency
Tuition Fees
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International Applies to you
Applies to youNon-residents22200 EUR / year≈ 22200 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2695 EUR / year≈ 2695 EUR / year
Living costs
Groningen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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