Overview

Through this Sport Marketing course from the Loughborough University you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.Work with world-class partners and real-world data

Based at the former Olympic Park site in East London, you’ll benefit from Loughborough London’s close links with major sports organisations, brands and government.

Study with leading academics and industry experts and get to grips with building campaigns using high-level commercial data from partners like World Rugby and Two Circles. Plus, you’ll get hands-on experience of the software you’ll need like Tableau, Excel and JASP.

Continually updated to keep you ahead of the latest trends and industry developments, this is a course you can shape around your interests. Explore areas such as new media and analytics, sport integrity or sport ecology. If you’re a student who prefers learning by doing, a collaborative project will give your programme an even stronger practical slant.

Career opportunities:

he scope, growth and sector-specific dynamics of the sport industry has led to a huge demand for knowledgeable and skilled sport marketing professionals – both in sports organisations and related businesses.

As a sport marketing graduate, you’ll be well equipped for roles in brand management, marketing communications, social media marketing, research analysis, sponsorship account management and digital marketing.

Graduates of this course have taken their skills into wide-ranging roles including:

Business development manager
Social and content manager
Sports marketing manager
Sports marketing analyst
Marketing account executive
Commercial manager
Partnerships executive
Digital marketing officer
CRM executive

Some of the employers they’re now working with include:

West Ham United
Two Circles
Global Sports
Neilson
Tencent

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Programme Structure

Courses include:

Grand Challenges
Sport Marketing
Sport Business Statistics and Analytics
New Media and Analytics for Sport Business
Sport Integrity

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months
Part-time
- 48 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-08-24 00:00:00 , International
- Apply before 2026-09-14 00:00:00 , National
Starting 2027-01-11 00:00:00
- Apply before 2026-12-14 00:00:00

Language

English

Duolingo English Test

120

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TOEFL^® IBT

4.5

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PTE Academic

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IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Sports Management View 109 other Masters in Sports Management in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

4.5

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in a wide range of disciplines.
Applicants with a 2:2 honours degree will be considered on a case-by-case basis.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

27800 GBP / year

≈ 27800 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

18100 GBP / year

≈ 18100 GBP / year

Additional Details

*The International fee for this programme in September 2026 and January 2027 includes a £5,000 London 10th Anniversary Award. Please note that scholarships and awards cannot be combined. Where students are eligible for more than one award, the higher value award will apply.

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Please visit our website for more information on fees, funding and scholarship opportunities.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Sport Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Sport Marketing

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About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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