Sport Marketing Loughborough University

Overview

Through this Sport Marketing course from the Loughborough University you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.Work with world-class partners and real-world data

Based at the former Olympic Park site in East London, you’ll benefit from Loughborough London’s close links with major sports organisations, brands and government.

Study with leading academics and industry experts and get to grips with building campaigns using high-level commercial data from partners like World Rugby and Two Circles. Plus, you’ll get hands-on experience of the software you’ll need like Tableau, Excel and JASP.

Continually updated to keep you ahead of the latest trends and industry developments, this is a course you can shape around your interests. Explore areas such as new media and analytics, sport integrity or sport ecology. If you’re a student who prefers learning by doing, a collaborative project will give your programme an even stronger practical slant.

Career opportunities:

he scope, growth and sector-specific dynamics of the sport industry has led to a huge demand for knowledgeable and skilled sport marketing professionals – both in sports organisations and related businesses.

As a sport marketing graduate, you’ll be well equipped for roles in brand management, marketing communications, social media marketing, research analysis, sponsorship account management and digital marketing.

Graduates of this course have taken their skills into wide-ranging roles including:

• Business development manager

• Social and content manager

• Sports marketing manager

• Sports marketing analyst

• Marketing account executive

• Commercial manager

• Partnerships executive

• Digital marketing officer

• CRM executive

Some of the employers they’re now working with include:

• West Ham United

• Two Circles

• Global Sports

• Neilson

• Tencent