Sport Marketing, M.Sc. | Loughborough University London | London, United Kingdom
12 months
27600 GBP/year
16100 GBP/year
Tuition fee
Apply date
Start date


The Sport Marketing MSc programme from Loughborough University London will provide you with a robust understanding of the key principles of marketing, whilst delivering the latest best-practice from industry so that you can compete as a marketer in the fast-paced and ever-evolving sport business sector.


This Sport Marketing master's programme from Loughborough University London has been designed to give you a comprehensive understanding of the latest sport marketing and business management techniques, providing you with the skills needed to address associated challenges in the most effective way.

You will discover how to create successful sport marketing strategies using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. 

Alongside teaching of sports marketing theory and practice, as part of your Sport Marketing MSc you will gain hands-on experience of project planning and industry collaboration, through practical modules such as the Collaborative Project.

Together the faculty will introduce you to the latest research driving the sport marketing, digital and media environment, and other related areas.

The Institute for Sport Business is proud to partner with a number of London-based leaders in sport, including World Rugby, BT Sport, CSM Strategic, West Ham United Foundation, Sport England, and Chelsea Football Club. Being surrounded by inspiring leaders of sport will enable you to experience marketing in various different contexts and gain first-hand perspectives of effective marketing techniques from top leaders in the field.

Your future career

The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.

Graduating from this programme will provide you with job opportunities in brand management, marketing communications, social media marketing, sponsorship account management, and digital marketing. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking a PhD programme.

Programme Structure

Courses included:

  • Research and Insight in the Sport Industry
  • Sport Marketing
  • Strategic Sports Sponsorship
  • Sport Public Relations and Communication
  • Digital Storytelling for Sports

Key information


  • Full-time
    • 12 months
  • Part-time
    • 48 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A 2:1 honours degree (or equivalent international qualification).

Tuition Fee

To alway see correct tuition fees
  • International

    27600 GBP/year
    Tuition Fee
    Based on the tuition of 27600 GBP per year during 12 months.
  • National

    16100 GBP/year
    Tuition Fee
    Based on the tuition of 16100 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sport Marketing
Loughborough University London
Sport Marketing
Loughborough University London


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