Sport Marketing

Overview

This Sport Marketing master's programme from Loughborough University London has been designed to give you a comprehensive understanding of the latest sport marketing and business management techniques, providing you with the skills needed to address associated challenges in the most effective way.

You will discover how to create successful sport marketing strategies using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. 

Alongside teaching of sports marketing theory and practice, as part of your Sport Marketing MSc you will gain hands-on experience of project planning and industry collaboration, through practical modules such as the Collaborative Project.

Together the faculty will introduce you to the latest research driving the sport marketing, digital and media environment, and other related areas.

The Institute for Sport Business is proud to partner with a number of London-based leaders in sport, including World Rugby, BT Sport, CSM Strategic, West Ham United Foundation, Sport England, and Chelsea Football Club. Being surrounded by inspiring leaders of sport will enable you to experience marketing in various different contexts and gain first-hand perspectives of effective marketing techniques from top leaders in the field.

Your future career

The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.

Graduating from this programme will provide you with job opportunities in brand management, marketing communications, social media marketing, sponsorship account management, and digital marketing. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking a PhD programme.