Overview

The Online Digital Communication Analytics at the University of North Texas provides a comprehensive foundation for professionals looking to master data-driven storytelling. This advanced degree equips students with the technical expertise required to navigate the complexities of modern media and corporate communication environments.

This programme is specifically tailored for individuals working in public relations, marketing, advertising, and social media management. As industries increasingly rely on artificial intelligence and machine learning, the curriculum ensures that graduates remain competitive by mastering data collection and interpretation. No prior technical knowledge is required to begin these studies.

Why Online Digital Communication Analytics at the University of North Texas?

The programme is hosted by the Frank W. and Sue Mayborn School of Journalism, an institution recognised for its commitment to practical, industry-aligned education. Students benefit from a "step-by-step" teaching philosophy that builds confidence in technical subjects from the ground up. This supportive environment is ideal for those transitioning into data-heavy roles.

The curriculum is designed to be highly practical, moving beyond theory to provide hands-on instruction in modern tools. Facilities and resources are accessible remotely, ensuring that online learners receive the same quality of support as on-campus peers. The accelerated nature of the course allows for a faster transition into senior analytical positions within the global job market.

Tuition Fee Breakdown

International fee: USD 22371 per year
National fee: USD 22141 per year
Local fee: USD 12421 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of ten focused classes designed to build expertise in data science and communication. Modules may include:

Statistical Analysis
Natural Language Processing
Social Media Analytics
Data Visualisation
Coding
Machine Learning
Digital Communication Analytics

Careers with Online Digital Communication Analytics

Graduates are prepared for a variety of leadership roles where data interpretation is essential for business success. Common career paths include positions in social media management, hospitality, and digital marketing. The skills acquired are applicable across any industry that requires the ability to visualise and use data to improve competitive standing.

By mastering machine learning and statistical analysis, alumni can pursue roles as data analysts, communication strategists, or digital consultants. The programme ensures that professionals can effectively use results to drive business growth and maintain relevance in an evolving technological landscape. Many graduates find success in high-level advertising and public relations firms.

Programme Structure

Courses:

Research Fundamentals in Digital Communication

Social Media Analytics

Cutting Edge Techniques in Digital Communication Analytics

Capstone Seminar in Digital Communication Analytics

Large Data Visualization

Computer Graphics for Mediated Communication

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-10-15 00:00:00
Starting 2027-05-18 00:00:00
- Apply before 2027-04-15 00:00:00 , National
- Apply before 2027-01-01 00:00:00 , International
Starting 2027-08-16 00:00:00
- Apply before 2027-04-15 00:00:00 , International
- Apply before 2027-06-15 00:00:00 , National

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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IELTS

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Credits

36 SCH

Delivered

Online

Campus Location

Denton, United States

Disciplines

Communication Studies Business Intelligence Digital Media View 187 other Masters in Communication Studies in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Statement of Purpose – A purpose statement stating your goals and rationale for applying to the MS-DCA program with a brief description of your career and research expectations with regard to work and further education.

Resume or Curriculum Vitae – This document should address educational background, previous work experience, publications, performances, exhibitions, previous research experience, and community involvement.

Letters of Recommendation
Writing/Work Samples – Submit a minimum of three writing samples or examples of your previous work.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22371 USD / year

≈ 22371 USD / year
Out-of-State

22141 USD / year

≈ 22141 USD / year
Domestic

Applies to you

In-State

12421 USD / year

≈ 12421 USD / year

Additional Details

$13,7K Estimated TX Resident Tuition & Fees

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Online Digital Communication Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Funding

Scholarships Information

Available Scholarships

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