International Management and Marketing Taras Shevchenko National University of Kyiv

Overview

International Management and Marketing from Taras Shevchenko National University of Kyiv will allow students to improve their understanding of international economy, ways and instruments of its regulation; to analyse ways of practical application of marketing concepts, principles, strategies and methods as well as fundamental approaches to understanding markets, competitors, portfolios of product offerings and brand management; to analyse current tendencies in international finance, financial infrastructure, logistics, innovation and investment management etc.

After completing the Programme the graduates will have practical knowledge of enterprise operation on the globalizing market, of using intellectual and financial resources for modernization, innovation and market expansion; of specifics of commercial operations in various cultural environments; will master systematic approaches to decision-making and practical skills in analysis, design, implementation and control of marketing strategies etc.

Careers

Graduates of the Programme may apply for positions in foreign and multinational companies, as well as in domestic business entities planning international market entry or expansion.