Business with Marketing Management with Advanced Practice

Overview

At Business with Marketing Management with Advanced Practice from Northumbria University you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

Careers

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Contemporary Issues in Consumer Behaviour, Global Consumers and Marketplaces, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.