Artificial Intelligence for Marketing Strategy EPITA School of Engineering and Computer Science

Overview

The MSc in Artificial Intelligence for Marketing Strategy (MSc AIMS) is a collaborative degree offered by EPITA and EM Normandie, combining engineering and business expertise. This innovative programme is accredited by the Conférence des Grandes Écoles (CGE) and focuses on equipping students with the necessary skills to leverage artificial intelligence in enhancing marketing strategies and decision-making processes within organisations.

EPITA is renowned for its strong emphasis on technology and innovation, consistently ranked among the top engineering schools in France. The partnership with EM Normandie enriches the curriculum, providing students with a unique blend of technical and marketing knowledge. The programme benefits from state-of-the-art facilities and a network of industry partnerships that facilitate practical learning and internships.

The tuition fees for the MSc in Artificial Intelligence for Marketing Strategy are as follows:

• International Fee: EUR 19,400 per full programme
• European Fee: EUR 19,400 per full programme

Visit the Fees and Funding section for a breakdown in your local currency.

The programme is structured over 18 months, comprising 12 months of classes followed by a 6-month internship. Students are required to complete 120 ECTS credits. The curriculum is divided into four semesters:

• Semester 1: Technical Foundation, Cultural Integration, Foundation in Marketing, Management & Soft Skills
• Semester 2: Data Science, Digital Marketing, Management & Soft Skills, Learning Trip to Dublin
• Semester 3: Applications of Artificial Intelligence, Artificial Intelligence for Marketing, Management & Soft Skills
• Semester 4: Internship

Graduates of the MSc AIMS programme are well-prepared for a variety of roles in the marketing and data sectors. Potential career paths include:

• Data Enabler
• Data Visualization Consultant
• Marketing Data Analyst
• Customer Intelligence Manager
• E-marketer
• Operational Researcher
• Business Intelligence Consultant
• Data Manager
• Data Analyst
• Data Strategist
• Marketing Scientist
• Big Data Consultant
• Data Scientist
• Marketing Strategist
• Expert/Analyst in marketing analysis/marketing/research/CRM/credit analysis
• Business Data Analyst
• Entrepreneur

This diverse range of opportunities reflects the high demand for professionals skilled in both artificial intelligence and marketing strategy.

Accreditation

The program is ccredited by the CGE (Conférence des Grandes Écoles).