Consumer Studies, M.Sc. | Wageningen University and Research | Wageningen, Netherlands
24 months
19600 EUR/year
2314 EUR/year
Tuition fee
Apply date
Start date


Why do consumers behave the way they do? What are their needs, desires and practices? How does this relate to society, where health and sustainability are seen as increasingly important? The Consumer Studies programme at the Wageningen University and Research offers a unique approach to study consumers in an ever changing society.

Visit the official programme website for more information


The two-year Consumer Studies programme at Wageningen University and Research  provides you the knowledge and skills to analyze consumers. You will understand how consumers take rational and emotional decisions, in the short and the long-run. As a graduate in Consumer Studies you can find employment in businesses, NGO’s or governmental advisory roles or research and education.

Why this programme?

  • Understanding consumers to improve quality of life is central to our programme.
  • You learn to combine insights from psychology, economics, design, and sociology, in an interdisciplinary perspective.
  • You study consumers in contexts relevant to the life sciences domain, integrating insights from a range of natural sciences such a food technology.
  • Consumer studies prepares professionals to apply a consumer centered view in business, governmental and non-governmental organizations, and research.

Future career

Typically graduates of the master's Consumer Studies end up in connecting ‘spider in a web’ roles, being able to work with people from different departments and backgrounds. As a graduate you have various career opportunities. You can work as Consumer Expert in Marketing or Communication departments of Commercial Business, at Market Research companies, in NGO’s or a Government department. Or as a researcher or teacher at a university.

Programme Structure

Courses include:

  • Consumer Studies for Sustainability
  • Consumer, Technology and Innovation
  • Advanced Consumer Studies
  • Sensory Perception & Consumer Preference
  • Advanced Qualitative Approaches
  • Advanced Survey Research

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • A WUR BSc degree in Management and Consumer Studies, Health and Society, Communication and Life Sciences, or equivalent.
  • The norm for this equivalence is ≥20 ECTS in consumer sciences related courses of which: ≥10 ECTS in at least one of the following disciplines: Consumer behaviour, Behavioural economics, Psychology, Sociology. And the remainder of the 20 ECTS in: Economics, Communication sciences, Product design
  • Additionally, the candidate should have covered: ≥10 ECTS in research methodology including statistics
  • Transcript of records displaying the content of previous course subjects and project work;
  • Curriculum vitae displaying relevant work, internship and/or project experience on an academic level in a relevant field if applicable.

Tuition Fee

To alway see correct tuition fees
  • International

    19600 EUR/year
    Tuition Fee
    Based on the tuition of 19600 EUR per year during 24 months.
  • EU/EEA

    2314 EUR/year
    Tuition Fee
    Based on the tuition of 2314 EUR per year during 24 months.

Living costs for Wageningen

700 - 800 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Consumer Studies
Wageningen University and Research


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