The two-year Consumer Studies programme at Wageningen University and Research provides you the knowledge and skills to analyze consumers. You will understand how consumers take rational and emotional decisions, in the short and the long-run. As a graduate in Consumer Studies you can find employment in businesses, NGO’s or governmental advisory roles or research and education.
Why this programme?
- Understanding consumers to improve quality of life is central to our programme.
- You learn to combine insights from psychology, economics, design, and sociology, in an interdisciplinary perspective.
- You study consumers in contexts relevant to the life sciences domain, integrating insights from a range of natural sciences such a food technology.
- Consumer studies prepares professionals to apply a consumer centered view in business, governmental and non-governmental organizations, and research.
Typically graduates of the master's Consumer Studies end up in connecting ‘spider in a web’ roles, being able to work with people from different departments and backgrounds. As a graduate you have various career opportunities. You can work as Consumer Expert in Marketing or Communication departments of Commercial Business, at Market Research companies, in NGO’s or a Government department. Or as a researcher or teacher at a university.
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- Consumer Studies for Sustainability
- Consumer, Technology and Innovation
- Advanced Consumer Studies
- Sensory Perception & Consumer Preference
- Advanced Qualitative Approaches
- Advanced Survey Research
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesFamily & Consumer Science Social Work Marketing View 32 other Masters in Marketing in Netherlands
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We are not aware of any academic requirements for this programme.
- A WUR BSc degree in Management and Consumer Studies, Health and Society, Communication and Life Sciences, or equivalent.
- The norm for this equivalence is ≥20 ECTS in consumer sciences related courses of which: ≥10 ECTS in at least one of the following disciplines: Consumer behaviour, Behavioural economics, Psychology, Sociology. And the remainder of the 20 ECTS in: Economics, Communication sciences, Product design
- Additionally, the candidate should have covered: ≥10 ECTS in research methodology including statistics
- Transcript of records displaying the content of previous course subjects and project work;
- Curriculum vitae displaying relevant work, internship and/or project experience on an academic level in a relevant field if applicable.
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International19600 EUR/yearTuition FeeBased on the tuition of 19600 EUR per year during 24 months.
EU/EEA2314 EUR/yearTuition FeeBased on the tuition of 2314 EUR per year during 24 months.
Living costs for Wageningen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.