18 months
24900 EUR/year
24900 EUR/year
Tuition fee
Apply date
Start date


In response to the recruitment needs of companies for their marketing and sales functions, emlyon business school puts its combined expertise in marketing and business development in conjunction with its global outreach and its solid roots in the business ecosystems of Lyon and Shanghai, to propose the MSc in International Marketing and Business Development.

Visit the official programme website for more information


Get a critical understanding of best practices for efficient marketing and sales strategy in global environments and obtain a broad view of industry dynamics.

The MSc in International Marketing and Business Development from emlyon business school will provide you with solid academic knowledge and hands-on skills and enable you to work anywhere in the world, in all kinds of industries, all sorts of companies and a wide variety of jobs. If marketing lies at the heart of the company, sales and purchasing are frontier agents that enable businesses to expand and thrive.

Benefit from true international exposure

Master the fundamentals and more specific skills related to marketing and business development in Lyon, then take-off and start building your future in Shanghai. During the entire program, get a better understanding of international affairs, interact with global citizens, then finally get a specific focus on South-East Asia from one of its most bustling cities.

Career Center

As a student of the MSc in International Marketing & Business Development, you will benefit from a dedicated career track which will include workshops, expert panels, fairs, events, company visits, etc...

The Careers Services Department provides all students with continual support in identifying career goals and developing action plans. Program-specific careers services include:

  • Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare your next move.
  • Tools: Our wide range of career tools help you find out more information on partner companies and sector specific resources, including databases with internship and job offers.
  • Events: Over 200 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.

Targeted jobs

  • Marketing managers
  • Marketing strategists
  • Partnership managers
  • Product owners
  • Category managers
  • International sales developers
  • Country managers
  • Sales managers
  • Key account managers



Programme Structure

Courese included:

  • Make Deals And Work With People Worldwide
  • Advanced Skills In Partnership And Sales Management
  • Advanced Marketing And Management Techniques
  • Understanding Markets And Consumers For Innovation
  • Exporting Business Models Globally - The Specificities Of Doing Business In Asia

Key information


  • Full-time
    • 18 months

Start dates & application deadlines




120 alternative credits


On Campus

Academic requirements

GRE admission requirements GRE®
GMAT admission requirements GMAT

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Students holding one of the following degrees can apply for the MSc in International Marketing & Business Development:

  • A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
  • A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)
Mandatory documents (all the documents provided need to be in English or French (except passport and identity card):
  • A resume
  • A copy of an official valid identity card or passport
  • A certified copy of your most recent academic degree
  • A proof of enrolment statement for applicants currently enrolled in higher education
  • A certified copy of your transcripts from the first year of your undergraduate education until now

Tuition Fee

To alway see correct tuition fees
  • International

    24900 EUR/year
    Tuition Fee
    Based on the tuition of 24900 EUR per year during 18 months.
  • EU/EEA

    24900 EUR/year
    Tuition Fee
    Based on the tuition of 24900 EUR per year during 18 months.

Pricing is for the 2022 intake.

Living costs for Shanghai

5481 - 10133 CNY /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


As a socially responsible organisation, emlyon business school helps students finance their MSc in International Marketing & Business Development  by offering up scholarships to qualifying students. These scholarships are limited in number, so we advise you to contact your program advisor as soon as possible to discuss your eligibility.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

This programme is taught in different countries. Which country are you interested in?

Our partners

International Marketing and Business Development
emlyon business school


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