Overview

The The International Marketing and Business Development program from emlyon business school integrates AI and new technologies to support controlled and responsible growth. It emphasizes practical learning and enhances students' skills in market analysis, international business development, marketing project planning and management, and intercultural negotiation techniques. This international marketing program develops “Global Growth Leaders” able to design and execute data- and AI-driven international growth strategies in complex, multicultural environments.

Career

Marketing manager

Marketing strategist

Marketing director

International marketing manager

Product manager/owner

Category manager

Partnership manager

Business developer

International sales developer

Country manager

Sales manager

Key account manager

Accreditation

The Master of Science programs at emlyon business school are accredited by the Conférence des Grandes Écoles (CGE), a prestigious French association that recognizes academic excellence, rigorous admissions standards, and strong professional integration.

emlyon belongs to the top 1% of business schools worldwide recognized by the triple accreditation: EQUIS, AACSB, and AMBA.

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Programme Structure

Courses included:

Consumer behavior

Sociology of markets

Mindful project management

Market research and analysis

Global market dynamics

Professional selling skills

Negotiation skills

New ventures

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Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-08-01 00:00:00

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lyon, France

Disciplines

Marketing International Business View 96 other Masters in International Business in France

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Students holding one of the following degrees can apply for the MSc in International Marketing & Business Development:

A validated Master 1 degree or Bachelor's degree (equivalent to Bac +4)

A validated Licence 3 degree or Bachelor's degree (equivalent to Bac +3)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at emlyon business school and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19166 EUR / year

≈ 19166 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

19166 EUR / year

≈ 19166 EUR / year

Living costs

Lyon

France

550 - 900 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

emlyon business school helps students finance their Master of Science by offering up scholarships to qualifying students. These scholarships are limited in number, so we advise you to contact your program advisor as soon as possible to discuss your eligibility or check the information on our website.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing and Business Development.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Lyon

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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