Overview
This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.
Why Arden?
Arden University, Study Center Berlin is regulated by the Quality Assurance Agency for England (QAA) and the UK government96% of Arden University graduates are in employment 6 months after graduationTaught 100% in EnglishIntensive, engaging and face-to-face teaching by industry expertsIndustry relevant, 21st century applicationInternational student cohort with over 40 nationalities representedPayment options availablePerfect central location in Berlin, close to key corporate playersWhy Germany?Germany has one of the best employment rates in Europe, at 91%*4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**Germany is the most popular European country for international students, recognised for its high-quality education***Berlin has been named the start-up capital of EuropeBerlin is the largest city in the EU with a thriving business scene, offering a range of job opportunities to young professionals and graduatesGermany has a rich history in culture and arts, offering students a chance to explore this whilst experiencing world-class education from a UK-recognised institution*Times Higher Education**I Am Expat"Programme Structure
Core Modules
- Digital Marketing Environment
- Building and Managing Digital Brands
- Contemporary Marketing Communications Planning
- Big Data, Analytics and Martech
- Managing Customer & User Experience
- Social Media Marketing
- Digital Transformation Project (Capstone Project, 60 credits)"
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
Prepare for Your English Test
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Credits
Delivered
Campus Location
- Berlin, Germany
Disciplines
Marketing Strategic Management View 29 other Masters in Marketing in GermanyWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- "You must have a UK honours degree, or an equivalent qualification, at 2:2 or above
- English proficiency: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60 - 78; or equivalent. Alternatively, a letter to show that the medium of instruction was in English is accepted
- Non-standard entry could be also considered"
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Arden University, Study Center Berlin and/or in Germany, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents15000 EUR / year≈ 15000 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals15000 EUR / year≈ 15000 EUR / year
Living costs
Berlin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for MSc Strategic Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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