Overview

Strengths of the program:

The Marketing Specialization Courses are taught in collaboration with CREA Geneve (CREA is the starting point for all future creative professionals in the field of marketing, communication and digital where IUM students follow courses, participate in the Digital Day and benefit from company visits)
+10 years of expertise in the Luxury field
It's the ONLY MSc in Marketing specialized in Luxury Goods and Services
Renowned lecturers with industry specific backgrounds: Unilever, Solar Impulse, Arla Foods
Networking activities and events: Seminars, Business Conferences such as the Digital Day in Geneva and Luxepack in Monaco
Wide range of career opportunities, in multinational companies, or in international organizations: Ferrari, Ogilvy & Mather UK, L'Oreal US, Proxicom, Sisley, and Jimmy Choo, to name a few.

Career Opportunities

Future graduates will be prepared for a wide range of career opportunities such as:

Brand Manager
Sales Manager
Marketing Campaign Analyst
Product Manager
Marketing Manager
Web Marketing Manager

Programme Structure

Courses Included:

Big Data and Market Research
Quantitative Method and Statistics
Qualitative Research
Marketing Macro-trends
Strategic Marketing
Customer Experience and Cross-cultural Consumer Behavior
CRM and Clienteling

Key information

Duration

Full-time
- 16 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-06-28 00:00:00

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

Credits

120 ECTS

Delivered

On Campus

Campus Location

Monte Carlo, Monaco

Disciplines

International Relations Marketing Digital Marketing

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

Other requirements

General requirements

Documents Required:

A completed application form with your answers to the short-answer questions and essay
One letter of recommendation from professors and/or employers who have observed their performance in an academic and/or professional context. Letter of recommendation not in English must be officially translated into English
University transcript(s) and diploma(s), with official translation when necessary
The grading scale of the transcript(s)
2 passport-size photographs
Photocopy of passport or national identity card
Proof of English proficiency (TOEFL, The Cambridge Advanced or Proficiency Test, IELTS)*
An updated Resume
Non-refundable 100 Euro application fee.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at OMNES Education and/or in Monaco, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16350 EUR / year

≈ 16350 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

16350 EUR / year

≈ 16350 EUR / year

Funding

A University degree program is a substantial investment that needs to be carefully evaluated. IUM offers a number of scholarships to assist you in funding your studies. In addition, some of the best financing options available to prospective students may also be found in their country of origin or residence.

Please be aware that all IUM program acceptance criteria are based on merit and we do not take your financial situation into account when making our admissions decisions. Applying for funding will not affect you chances of being admitted to your program of choice but the competition for funding within each program can vary from year to year.

While some of our students receive aid from the University in the form of scholarships and awards, through sources in their home countries, or through sponsorship by their company, most use personal savings or take out loans in order to finance their tuition and living expenses while at IUM.

To help assess the financial obligations required to attend IUM you must first acquaint yourself with the program tuition and fees and an estimate of living expenses. While the Office of Admissions will do its best to assist you in meeting your financial needs, the responsibility of financing your degree ultimately lies with you.

List of Available IUM Scholarships:

IUM Undergraduate Merit-based Scholarship

IUM Graduate Merit-based Scholarship

The IUM Undergraduate and Graduate Merit-based scholarship will be awarded to applicants who show outstanding academic achievement, extraordinary leadership potential, and a significant contribution to the mission of the University.

IUM Alumni Scholarship

To qualify for this merit-based scholarship applicants must have graduated or be about to graduate from an IUM degree program.

IMPACT Scholarship (reserved to MBA and EMBA applicants)

The IMPACT Scholarship is designed to offer financial support to high potential individuals who seek to apply their MBA or Executive MBA experience to grow businesses and inspire entrepreneurial initiatives in their home country.

The IUM Monegasque Scholarship (reserved to Monegasque nationals)

The scholarship will be awarded to applicants who hold a Monegasque passport and possess a demonstrated high level of academic or personal achievement and support the mission of the University.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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