Overview

The Management - Marketing programme at University of Wisconsin Milwaukee is designed to equip students with advanced expertise in navigating the rapidly evolving landscape of global commerce. This Master's degree focuses on the strategic application of marketing principles to help businesses overcome competition in both consumer and B2B sectors.

Students benefit from the institutional strengths of the Lubar College of Business, which is known for its focus on innovation and analytics. The faculty brings a wealth of experience in diverse areas such as customer relationship management, branding, and psychological consumer insights. This expertise ensures that the teaching remains grounded in both academic rigour and practical corporate application.

Tuition Fee Breakdown

International fee: USD 27090 per year
National fee: USD 27090 per year
Local fee: USD 13659 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of core requirements and elective options to tailor the learning experience. Modules may include:

Marketing Research
Buyer Behavior and Marketing Communications
Strategic Product and Brand Management
Ideas and Applications of Data Science in Different Fields
International Marketing
Marketing Strategy: Concepts and Practice
Predictive Analytics for Managers

Students can further customise their degree by selecting from various elective modules:

New Product Development
Seminar in Marketing
Marketing Analytics
Marketing for Non-Profit Organizations
Database Marketing
Marketing Internship
Internet Marketing
Management Research Thesis/Project
Entrepreneurship: Venture Creation and Management

Careers with Management - Marketing

Graduates of this programme are prepared for leadership roles in a variety of competitive industries. The focus on marketing research and strategic positioning allows alumni to pursue careers as marketing managers, brand strategists, and market research analysts. The STEM designation further enhances the employability of graduates in data-driven sectors.

The programme's emphasis on international operations prepares students for roles within global corporations, where understanding cross-border economic and legal barriers is essential. Additionally, the inclusion of internet marketing and predictive analytics ensures that graduates are well-equipped for careers in digital strategy and consumer insights. Some students also move into entrepreneurship or non-profit management.

Programme Structure

Courses Include:

Marketing Research
Buyer Behavior and Marketing Communications
Strategic Product and Brand Management
Ideas and Applications of Data Science in Different Fields
International Marketing
Marketing Strategy: Concepts and Practice

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00

Apply anytime.
Starting 2027-01-25 00:00:00

Apply anytime.

More details

Rolling admission.

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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IELTS

6.5

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Credits

30 SCH

Delivered

On Campus

Campus Location

Milwaukee, United States

Disciplines

Marketing Digital Marketing Marketing Management View 93 other Masters in Digital Marketing in United States

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Academic requirements

GPA

GRE^®

142 _(verbal)

149 _{(quantitative)}

GMAT

500

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completion of an Undergraduate Degree
Cumulative GPA of 2.75
English Proficiency for International Students
A minimum GMAT score of 500 total (Quantitative score of 36, Verbal score of 17 for international students).
A minimum GRE score of 305 total (Quantitative score of 149, Verbal score of 142 for international students).
Submit the $75.00 application fee.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

27090 USD / year

≈ 27090 USD / year
Out-of-State

27090 USD / year

≈ 27090 USD / year
Domestic

Applies to you

In-State

13659 USD / year

≈ 13659 USD / year

Living costs

Milwaukee

United States

1066 - 1767 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Management - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Milwaukee

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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