Overview

The Marketing Major (MCom) programme from Curtin University covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on strategic branding, B2B services marketing, and sustainable and societal marketing.

As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

The course is industry-focused and relevant to the marketing profession, developed with input from professional bodies such as the Australian Marketing Institute and the Chartered Institute of Marketing, UK. There is regular interaction with industry through guest speakers and practical workplace projects.

What you'll learn

proficient in applying advanced marketing knowledge to meet the industry standards, GC1, GC6

skilled in analysing complex marketing situations to develop ethical and evidence-based solutions for current challenges in marketing, social issues and sustainability, GC1, GC2, GC4, GC6

competent in using multiple digital marketing tools to drive innovative business strategies, GC1, GC2, GC6

effective and culturally capable leaders who can collaborate, communicate and contribute positively within diverse team environments, GC3, GC4, GC5, GC6

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Programme Structure

Courses include

Business Analytics and Data Visualisation

Business Project Management

Marketing Management

Societal Impact of Technological Innovation

Consumer Behaviour and Innovation

Corporate Sustainability Immersion

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-07-20 00:00:00
- Apply before 2026-07-09 00:00:00 , National
Starting 2027-02-16 00:00:00
- Apply before 2026-11-24 00:00:00 , International
Starting 2027-07-20 00:00:00
- Apply before 2027-04-27 00:00:00 , International

More details

Early Submission Countries: applications close 20 weeks before course start. For all other countries, applications close 12 weeks before the course start date.

Language

English

TOEFL^® IBT

79

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PTE Academic

69

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IELTS

6.5

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4.9/5 student rating

Credits

400 alternative credits

Delivered

On Campus

Campus Location

Perth, Australia

Disciplines

Marketing Commerce View 60 other Masters in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

69

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS 078409G

Overseas applicants require a qualification that is recognised by tertiary admissions authorities in Australia and considered equivalent to the qualifications listed for entry to this course.

Specifically, applicants require a Bachelor Degree or an equivalent qualification in any discipline from a recognised tertiary institution.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Curtin University and/or in Australia, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

40044 AUD / year

≈ 40044 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

33404 AUD / year

≈ 33404 AUD / year

Living costs

Perth

Australia

1328 - 2367 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Major (MCom).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

What you'll learn

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Perth

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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