Overview
IU's M.A. in marketing management combines theory and practical knowledge to help you sharpen your expertise in the field of communications management. You'll learn how to evaluate data using various digital analytics, fine-tune search engine marketing, effectively communicate, and grow your online presence.
Career opportunity:
- Digital Communications Manager
- Brand Manager
- Marketing/Sales Manager
Why IU?
- Explore work-study options in Germany: up to 20 hours per week while studying
- Career-oriented: IU provides specialized degree programs in high-demand fields.
- Courses: combine theory and practical application through real-life case studies
- All programmes are accredited: according to German and EU standards in education
- IU degrees are internationally recognised and can be converted to overseas equivalents for work or further studies
- Recognised by WES Canada & US and member of the Association of Indian Universities (AIU)
Accreditation
With over 20 years of experience, all of IU’s degree programmes are accredited by the German Accreditation Council and the German Council of Science and Humanities. They are also enlisted in the European Quality Assurance Register for Higher Education (EQAR) and their programmes bear the FIBAA Seal of Excellence in Digital Education.
Programme Structure
Study contains:- International Marketing
- Advanced Research Methods
- International Consumer Behavior
- Applied Marketing Research
- Online and Social Media Marketing
- Marketing Responsibility
- Digital Business Models
Key information
Duration
- Part-time
- 48 months
- Flexible
Start dates & application deadlines
Language
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
Online:
120 ECTS - 24 months (Full-Time), 36 months (Part-time), 48 months (Extended)
60 ECTS - 12 months (Full-Time), 18 months (Part-time), 24 months (Extended)
On Campus: 120 ECTS - 24 months (Full-Time)
Delivered
Campus Location
- Berlin, Germany
Disciplines
Marketing ManagementWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Academic Requirements
- Completed undergraduate degree from a public or officially recognised university/higher education institution.
- For 120-ECTS programmes, you will need to have 180 ECTS credits. / For 60-ECTS programmes, you will need to have already acquired 240 ECTS credits.
- Achieved a final grade of at least “satisfactory” or Grade C equivalent (minimum 3,5 in the German grading scale) in your previous undergraduate degree
In some cases: Proof of at least one year’s professional work experience completed prior to the start of the study programme. Work experience must have been gained after completion of your undergraduate studies and needs to be full-time (trainees are not accepted).
English Level:
- Proof of English skills.
- If you do not meet the English skills requirements, IU offers the free of charge IU English Language course. This is available to you if you meet the other admission requirements.
- If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.
Tuition Fees
-
International Applies to you
Applies to youNon-residents3948 EUR / year≈ 3948 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals3948 EUR / year≈ 3948 EUR / year
Additional Details
Online Studies:
Full-time 24 Months 120 ECTS
- 361 € / month
- 4,337 € / year
- 9,193 € / full programme (includes graduation fees)
Part-time 36 Months 120 ECTS
- 271 € / month
- 3,253 € / year
- 10.277 € / full programme (includes graduation fees)
Extended 48 Months 120 ECTS
- 214 € / month
- 2,566 € / year
- 10,784 € / full programme (includes graduation fees)
Full-time 12 Months 60 ECTS
- 504 € / month
- 6,045 € / year
- 6,564 € / full programme (includes graduation fees)
Part-time 18 Months 60 ECTS
- 374 € / month
- 4,485 € / year
- 7,247 € / full programme (includes graduation fees)
Extended 24 Months 60 ECTS
- 309 € / month
- 3,705 € / year
- 7,929 € / full programme (includes graduation fees)
*Limited Offer: Prices shown include discount
*For a personalized offer contact the university
Funding
Change your future with IU - apply and save up to 50%!
IU is constantly innovating to make top-notch education easily attainable, no matter your circumstances. You have the chance to get up to 50% off your online studies! Their classes are flexible, allowing you to maintain a work-life balance, connect with others, and even experience a new culture while shaping your destiny.
Enroll today or inquire for more details – your journey starts here!
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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