Overview

The Digital Content Strategy at the University of Kansas is designed to provide professionals with advanced expertise in managing and optimising digital information across various platforms. This postgraduate course bridges the gap between creative content production and analytical data interpretation to drive organisational success. Students engage with modern methodologies to solve complex communication challenges in a rapidly shifting media environment.

Why Digital Content Strategy at University of Kansas?

Studying at the William Allen White School of Journalism and Mass Communications provides students with access to a prestigious institution recognised for its commitment to excellence in media education. The programme is specifically structured to address the rise of social media and the increasing demand for data-literate communicators. By focusing on both quantitative and qualitative insights, the university ensures that graduates can translate complex data into meaningful narratives that resonate with diverse audiences.

Tuition Fee Breakdown

International fee: USD 20712 per year
National fee: USD 20712 per year
Local fee: USD 8806 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build comprehensive expertise in audience analysis and strategic planning. Modules may include:

Analyzing Audiences
Social Media Strategy
Social Media Metrics
Information in Context
Data Interpretation and Communication
Social Media Strategy and Management

Careers with Digital Content Strategy

Graduates are prepared for leadership roles within the digital media and marketing sectors, focusing on the strategic oversight of online presence. The programme develops the skills necessary for careers in social media management, content marketing, and data-driven communication strategy. By mastering the tools used for behavioral targeting and market segmentation, alumni are well-positioned to manage effective campaigns and evaluate media impact for diverse organisations.

Programme Structure

Courses:

Information Insight

Data Collection

Data Analysis

Data Visualization and Presentation

Analyzing Audiences

Social Media Strategy

Social Media Metrics

Information in Context

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00

Application deadline not specified.
Starting 2027-01-20 00:00:00

Application deadline not specified.
Starting 2027-06-03 00:00:00

Application deadline not specified.

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

30 SCH

Delivered

Online

Campus Location

Lawrence, United States

Disciplines

Digital Media View 72 other Masters in Digital Media in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

One official transcript of all college-level courses. (from each college attended) Expected GPA: 3.0 or above.

A statement of academic interests and professional goals of no less than 250 words

A current resume

Two letters of reference from persons familiar with the student’s academic or professional work or potential for graduate study

Applicants must also submit two writing samples or samples of professional work that reflect your years of experience

Students whose native language is not English must follow the policy for English Proficiency Requirements for Admission to Graduate Study.

International students are required to submit evidence of financial support

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20712 USD / year

≈ 20712 USD / year
Out-of-State

20712 USD / year

≈ 20712 USD / year
Domestic

Applies to you

In-State

8806 USD / year

≈ 8806 USD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Content Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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