24 months
12600 EUR/year
12600 EUR/year
Tuition fee
Apply date
Start date


The digital program in Marketing - Digital from LUISS University provides students with a full suite of skills required to understand and manage increasingly complex markets. 

Visit the official programme website for more information


Students will learn basic and advanced marketing concepts and develop the abilities required to make a positive impact on society.

The Marketing - Digital program from LUISS University combines rigorous and cutting-edge learning methodologies with a flexible and personalized learning path.

Project-based and research-based courses will enable students to challenge themselves in applying forward-looking marketing skills to the most relevant marketing issues.

A strong focus on collaborative and team-based learning, a diverse and international background of students and faculty, as well as strong contributions from professionals in the marketing field will further ensure a multi-faceted learning experience.

Luiss’ “On-live” digital learning approach is also designed to ensure flexibility and adaptation to personal schedules through a mix of synchronous and asynchronous sessions and interactions with instructors scheduled at students’ convenience. Advanced EdTech solutions such as AI-based tools will further enhance personalized learning and monitoring of progress. 

Finally, to be prepared for their future, students will have the chance to experience first-hand the marketing world through virtual internships.

Graduates of the major in Marketing Analytics & Metrics will be able to work as:

  • marketing/business/industry analysts
  • marketing & sales performance specialists
  • researchers (at institutes, research companies and consultancy firms)
  • brand/product/communication managers
  • consultants

Programme Structure

Study Plan

  • Consumer behavior
  • Behavioral economics and consumer decision making
  • Managerial economics: theories and marketing applications
  • Legal issues in marketing
  • Research methodology for marketing
  • Marketing metrics
  • Product & Brand management
  • Organizational issues in marketing and sales

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


120 ECTS



Academic requirements

GRE admission requirements GRE®
145 (verbal)
145 (quantitative)

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at LUISS University and/or in Italy, please visit Student Insurance Portal.

Other requirements

General requirements

  • certificate showing the studies completed to date (updated transcript of records or, if not available, provisional transcript) and associated grades, issued in English or translated into Italian;
  • currently valid identity document;
  • details of a sponsoring professor, who may be contacted by the admissions commission;
  • certificate of knowledge of the English language (at least level B2), for all students wishing to register for a degree program taught in English;
  • proven mandatory level of knowledge of the Italian language (at least level B2 certified by accredited language institutes), solely for non-Italian citizens wishing to register for a degree program taught in Italian;
  • other optional certification (for example, language proficiency, GMAT or GRE). 

Tuition Fee

To alway see correct tuition fees
  • International

    12600 EUR/year
    Tuition Fee
    Based on the tuition of 12600 EUR per year during 24 months.
  • EU/EEA

    12600 EUR/year
    Tuition Fee
    Based on the tuition of 12600 EUR per year during 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing - Digital
LUISS University


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