Global Digital Marketing

Overview

After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:

• the internal processes that occur within consumers’ minds and how to choose corresponding marketing strategies
• management of internal and external communications aimed at creating a favourable point of view among stakeholders
• data analytics for managers, including the technical aspects of collecting and organising data

Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.

Why we’re great

This specialist Global Digital Marketing program from University of Essex Online will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional.

Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.

No need to take a break – complete this course 100% online and part-time around your existing work.

Your future

Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.