Digital Marketing University of Liverpool Online

Overview

Digital marketing has revolutionised the global business landscape. Innovative digital techniques have allowed companies to reach global audiences instantaneously creating an exciting, fast-paced and competitive marketing environment. 

As the world gets more used to living life online, digital marketing is one of the most proficient and effective tools in a business’ arsenal for engaging customers and securing sales of products or services. All of the biggest businesses in the world harness digital marketing to catch the attention of a target audience and to get their brand noticed by all the right people.

Key Features

This Digital Marketing   MSc degree from University of Liverpool Online will consider how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like.  

Developed by leading academics in the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School, students will be equipped with the specialist knowledge and professional skills to become outstanding digital marketing managers, either in their current employment or when forging a new career in the field of marketing. 

The curriculum combines essential digital marketing elements such as consumer behaviour, digital communications, social media marketing, and brand creation and management with core business skills. These are tailored to the needs of marketing practice, including leadership, data and financial management, marketing and business ethics and corporate social responsibility.   

The University of Liverpool achieved Gold in the Times Higher Education (THE) Online Learning Rankings 2024.

Career prospects

Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice. After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position.