Psychology - Social Influence University of Amsterdam

Overview

During the Psychology - Social Influence programme of the University of Amsterdam you have the opportunity to deepen your social-psychological knowledge and hone your research skills as well as learn about systematic, critical approaches to applied problems when influencing behaviour. You work through various case studies to learn how to apply scientific knowledge and approaches to applied behavioural influence problems.

You learn how to analyse concrete human behaviour using social-psychological theory and how to generate valid and reliable measurements of (current) attitudes, emotions, motivation and behaviour. You also learn, step by step, how to develop interventions and how to evaluate those interventions using intervention mapping.

Careers

Organisations often call upon the expertise of advertising or marketing agencies, as well as research and consultancy firms. Some organisations even have such specialised departments in-house, such as strategy, communication or marketing departments. Students who graduate from this Master's track can be found in organisations or departments that are involved in behavioural influence in the broadest sense of the word.

• Strategists/Researchers at advertising agencies and consultancy firms.

• Advisers on influencing behaviour

• Policy and research positions 

• Consumer behaviour advisors