Marketing and Business VSB - Technical University of Ostrava

Overview

Philosophy of the Marketing and Business program at VSB - Technical University of Ostrava is primarily built on the knowledge of marketing management and marketing applications (international marketing, product management, business marketing, digital marketing) and business skills (purchasing management, business strategies, foreign trade operations). 

Careers

Graduates of the Master’s program Marketing and Business can perform the following typical positions:

• manager in the marketing department of international companies
• manager in the sales department of international companies
• product (brand) manager
• purchasing manager in manufacturing or trading company
• analyst in advertising agency
• analyst in research agency
• analyst in media agency
• buyers in media agency
• social media analyst
• web analyst
• SEO consultant
• PPC specialist

Hard skills

• Knowledge of keywords for SEO, content marketing, PPC
• Knowledge of business strategy and business plan
• Solving trade cases with foreign countries
• Creation and evaluation of campaigns in the online environment
• Analysis of the marketing environment in domestic and international markets
• Knowledge of social media
• Knowledge of the strategy for entering the foreign market
• Creating a marketing strategy and marketing plan
• Knowledge of modern tools for online marketing
• Knowledge of marketing tools in business markets
• Knowledge of marketing strategy for entering a new product on the market
• Creating a brand strategy and analysis of the brand success
• Knowledge of advanced statistical methods for marketing research
• Using social media to build a competitive position
• Creation of operations on foreign markets
• Analytical skills