24 months
4000 EUR/year
4000 EUR/year
Tuition fee
Apply date
Start date


The Master’s program Marketing and Business from Technical University of Ostrava, follows the bachelor's degree of the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities.


Philosophy of Marketing and Business program offered at Technical University of Ostrava is primarily built on the knowledge of marketing management and marketing applications (international marketing, product management, business marketing, digital marketing) and business skills (purchasing management, business strategies, foreign trade operations). 

Graduates of program can work as managers in the marketing and business department of manufacturing and trading companies. You can also find them in advertising, research and media agencies or may act as spokespersons in companies and institutions.

Hard skills

  • Creating a brand strategy and analysis of the brand success
  • Analytical skills
  • Knowledge of business strategy and business plan
  • Using social media to build a competitive position
  • Knowledge of modern tools for online marketing
  • Knowledge of social media
  • Creating a marketing strategy and marketing plan
  • Knowledge of advanced statistical methods for marketing research
  • Creation and evaluation of campaigns in the online environment
  • Knowledge of the strategy for entering the foreign market
  • Knowledge of keywords for SEO, content marketing, PPC
  • Creation of operations on foreign markets
  • Knowledge of marketing strategy for entering a new product on the market

Programme Structure

Graduate's knowledge
  • The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates, and focuses especially on developing professional knowledge of marketing management, business strategies, international marketing, business marketing, digital marketing, marketing research, product management, foreign trade operations.

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • e-Application form
  • Copies of graduation certificates (Diploma and Diploma Supplement or Transcript of Records)
  • Recognition document of graduation certificate - official document to say that the degree is recognized in the Czech Republic
  • Payment of Registration Fee 500 CZK per 1 study programme, it is non-refundable.
  • Valid visa and passport.

Tuition Fee

To alway see correct tuition fees
  • International

    4000 EUR/year
    Tuition Fee
    Based on the tuition of 4000 EUR per year during 24 months.
  • National

    4000 EUR/year
    Tuition Fee
    Based on the tuition of 4000 EUR per year during 24 months.

Living costs for Ostrava

10368 - 15129 CZK /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Business
Technical University of Ostrava


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