Online Digital Marketing and Data Analysis IPAG Business School

Overview

Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programmes online, look up product reviews before buying and make use of social media to submit and read reviews. 

This trend is certainly going to keep growing and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides.Digital marketing encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (webmarketing), but also those linked to mobile telephones, tablets, geo-tracking and other applications. You will learn about all of this if you choose to study the  Online Digital Marketing and Data Analysis course at  IPAG Business School .

Even though it is inseparable from and runs alongside offline or “traditional" marketing, digital marketing differs in many aspects that offer a real breakthrough and a new paradigm. A few examples of this include closer and more direct relations with consumers, often in real time, performance marketing, based on economies of scale, and of course, the use of data, tracking and algorithms.

Career Prospects

What career awaits you after the MSc Digital Marketing & Data Analysis?

With the digital transformation of companies, graduating from the Online Digitial Marketing course offers a wide range of really promising career prospects which can be grouped into three main categories:

– jobs dealing with data, strategy and innovation (marketing of the digital strategy, marketing business analyst, data scientist/data miner)

– operational marketing jobs (relationship marketing/CRM, operational/digital marketing, traffic manager)

– product/brand marketing jobs (web product manager, brand manager, community manager, social media marketing manager, content manager, revenue management analyst)

• Digital Project Manager

• Traffic Manager

• Media Trader Web

• Data analyst & Marketing Data Consultant

• Key Account Manager

• Digital Product Manager

• Market Research Project Manager

• Brand Manager

• Marketing Manager

• Product Manager

• Advertising Account Manager

• Market Research Analyst Consumer Insights Manager

• Competitive Insights Research Manager

• User Experience Research Manager

• Market Intelligence Manager

• Shopper Marketing Manager

• Web And Data Analyst

• Digital Insights Strategist