Business Analytics Keele University

Overview

Business Analytics degree from Keele University provides you with practical industry experience preparing you for success in data-driven roles within the global business arena.

The contemporary structure of our programme provides a comprehensive introduction to business analytics complemented by in-depth technical training. It aims to develop your skills and knowledge in areas such as data analytics, machine learning and statistical modelling, and you’ll gain hands-on experience with analytical tools, data visualisation and business intelligence resources.

Big data technologies and cloud computing platforms are examined within a business context addressing important issues such as data governance, security and how big data is stored and processed.  You’ll analyse the impact of artificial intelligence on business analytics and investigate the latest AI technologies.  

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills. 

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.

Career opportunities

Expertise in business analytics can open the door to a broad range of exciting career possibilities. Across various industries, organisations are generating vast amounts of data, increasing the demand for professionals skilled in data interpretation and analysis. 

You could pursue roles as a business consultant, business analyst or data analyst, either as a consultant or in-house within a market research, analytics function or with broader management responsibility. On completion, you’ll also be ideally placed to pursue further postgraduate studies at MPhil or PhD level. 

Past graduates within Keele Business School have secured positions in a variety of industries, including Deloitte and BAE systems. 

Typical roles a graduate of this programme could progress to include: 

• Business Analyst/Consultant 

• Business Intelligence Analyst/Consultant 

• Business Manager 

• Data Analyst/Consultant 

• Marketing Analyst/Consultant

• Supply Chain Analyst/Consultant