Study cover for Marketing Analytics
M.Sc. On Campus

Marketing Analytics

University of Stirling

12 months
18645 GBP/year
9350 GBP/year
Tuition fee
Apply date
Start date


The MSc Marketing Analytics course from University of Stirling provides students with essential cross-disciplinary knowledge and training in systems analysis, quantitative methods and data science to help you transform big data into a powerful marketing asset.

Visit the official programme website for more information


This Marketing Analytics course from University of Stirling is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. 

It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

After you graduate

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of marketing analytics and data-driven decision-making.

These may include:

  • Strategic Planning or Sustainability Analytics teams
  • Customer Insight or Marketing Analytics teams
  • Finance, Pricing or other Technical Analytics teams

Programme Structure

Courses included:

  • Flying Start Leadership Programme
  • Personal & Professional Development
  • Text Analytics for Marketing
  • Statistics with R
  • Business Analytics
  • Data Analysis Techniques in Marketing 
  • Digital Marketing and Data Technologies

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


190 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A minimum of a second class honours degree or equivalent.  Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but you will need to have a strong interest in marketing and data analytics to get the most from the course.

Tuition Fee

To alway see correct tuition fees
  • International

    18645 GBP/year
    Tuition Fee
    Based on the tuition of 18645 GBP per year during 12 months.
  • National

    9350 GBP/year
    Tuition Fee
    Based on the tuition of 9350 GBP per year during 12 months.
  • Students from the UK: £9,350
  • EU students: £18,645
  • Overseas (non-EU) students: £18,645

Living costs for Stirling

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing Analytics
University of Stirling


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