BI-Luiss Joint Masters in Marketing

Overview

The first year of the programme will be located in the urban and modern city of Oslo. For the second year, you and your classmates will complete your studies in the historical and cultural city of Rome. 

The programme also provides you with a unique opportunity to study marketing from a strategic perspective, while at the same time specialising in the analytics and metrics areas of the field.

The nature and curricula of the BI-Luiss joint programme will also teach you to appreciate and benefit from the cultural differences you will meet in an increasingly international workplace. You will be able to evaluate decisions in light of conflicting interests and consider different stakeholders’ influence on the organisation. Your combination of expertise in marketing and the ability to work in diverse environments will be highly sought after. Your skills will be relevant for a wide range of positions in marketing-oriented organisations focused on building and delivering value to customers.

What Will You Learn? 

You will receive cutting-edge, research-based training from faculty at both institutions. The curriculum covers all major topics within the field of marketing, from statistical methods to how culture influences consumer behaviour. You will gain advanced knowledge on digitalisation and other emerging trends in the field.

Career

This joint master programme in BI-Luiss Joint Masters in Marketing from BI Norwegian Business School will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education, from an international perspective. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions you can aspire to have after graduating from the programme:

• Brand Manager
• Market Analyst
• Social Media Manager
• Digital Marketing Director
• Communications Specialist
• International Marketing Manager