BI-Luiss Joint Masters in Marketing programme BI Norwegian Business School

Overview

This BI-Luiss Joint Masters in Marketing programme from BI Norwegian Business School  provides you with a unique opportunity to study marketing from a strategic perspective, while at the same time specialising in the analytics and metrics areas of the field. It covers all major topics within the field of marketing, from statistical methods, digitalisation and how culture influences consumer behaviour. 

Degrees earned: 

• Master in Strategic Marketing Management from BI Norwegian Business School 
• Master's in Marketing from Luiss University

The first year of the programme will be located in the urban and modern city of Oslo. For the second year, you and your classmates will complete your studies in the historical and cultural city of Rome. 

The nature and curricula of the BI-Luiss joint programme will also teach you to appreciate and benefit from the cultural differences you will meet in an increasingly international workplace. You will be able to evaluate decisions in light of conflicting interests and consider different stakeholders’ influence on the organisation. Your combination of expertise in marketing and the ability to work in diverse environments will be highly sought after. Your skills will be relevant for a wide range of positions in marketing-oriented organisations focused on building and delivering value to customers.

Career possibilities

Employers value graduates who combine human insight, analytical expertise and business acumen, and who can operate across cultures and markets. You can work where marketing links directly to growth, loyalty and market impact, in Norway and internationally. 

Examples of areas you can work in: 

• Customer insight & research – surveys, interviews, segmentation, journey mapping 

• Digital & performance marketing – channel planning, measurement, experimentation 

• Brand & market communication – positioning, campaigns, message and media planning 

• Pricing & revenue – offer design, price testing, promotions 

• Customer experience & loyalty (CRM) – retention, service design, lifecycle programmes 

Accreditation

BI Norwegian Business School is in the top 1% of business schools worldwide having achieved the Triple Crown of international business school accreditations.

Accredited by: EQUIS, AMBA, AACSB