Digital Marketing, M.A. | Vilnius University | Vilnius, Lithuania
18 months
4250 EUR/year
4250 EUR/year
Tuition fee
Apply date
Start date


The Digital Marketing program from Vilnius University aims to educate marketing and communication professionals who are capable to create user-friendly business stories, and to be able to manage the image of companies and products, as well as quickly and effectively solve communication crises, and develope marketing and communication strategies.


  • It is the only study programme of this kind in Lithuania that teaches both traditional and digital marketing.  

The Digital Marketing program is offered by  Vilnius University.

Key facts:

Project management. You will be able to make decisions and execute marketing activities both in the local and international market, as well as divide complex problems into specific tasks. 

  • Strategy of digital marketing. You will be able to choose the most appropriate marketing actions for your business in the digital space.
  • Analytical skills. You will be able to analyse marketing data and understand consumer behaviour in the digital space.
  • Working with communication. You will be able to give critical evaluation of marketing communication and plan digital marketing actions.

Programme Structure


  • Marketing Management
  • Digital Marketing Tools
  • Consumer Behaviour in Internet 
  • Communication Channels in Marketing
  • Strategic Brand Management
  • Innovation and Change Management 

Key information


  • Full-time
    • 18 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A Bachelors degree (university diploma) or equivalent, and at least 20 credits in management and business administration and/or economics or relevant work experience in these fields.
  • English language proficiency - the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).
  • If your qualifications and motivation match the programme, you will receive an invitation for an interview with the Admission Committee at Vilnius University Business School.

Tuition Fee

To alway see correct tuition fees
  • International

    4250 EUR/year
    Tuition Fee
    Based on the tuition of 4250 EUR per year during 18 months.
  • EU/EEA

    4250 EUR/year
    Tuition Fee
    Based on the tuition of 4250 EUR per year during 18 months.
  • 4 096€ for all applicants who apply before 15 May 2022

Living costs for Vilnius

490 - 856 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


  • The Grand Duchy of Lithuania Scholarship
  • Tuition fee waivers and scholarships to apply before studies
  • Scholarships to get during the study period

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
Vilnius University
Digital Marketing
Vilnius University


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