Overview
The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.
For all students in this Marketing and Finance programme at University of Groningen, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster.
You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.
Job prospects
- Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities achieve worldwide, your degree will be highly valued on the labour market.
Accreditation
EQUIS and AACSB accredited
Programme Structure
Courses include:
- Consumer Psychology
- Customer Models
- Data Science and Marketing Analysis
- Digital Marketing Intelligence
- Electives for FEB students
- Marketing Research Methods
- Market Models
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
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Credits
Delivered
Campus Location
- Groningen, Netherlands
Disciplines
Finance Marketing View 56 other Masters in Finance in NetherlandsWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country.
- Both GMAT and GRE are now being offered by mba.com and ETS as an online option to take from home worldwide.
- A certified grade list(s) is considered in the evaluation.
- To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing Marketing Analytics and Data Science (MADS).
Tuition Fees
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International Applies to you
Applies to youNon-residents21400 EUR / year≈ 21400 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2601 EUR / year≈ 2601 EUR / year
Living costs
Groningen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing and Finance.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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