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Marketing Communications, M.A.

  • Anytime
    Application Deadline
  • 12 months
    Duration
University rank #701 (QS) ,
This new MA Marketing Communications course at Bournemouth University will offer you the opportunity to develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. You will also be exposed to new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling.

About

Marketing communications professionals increasingly need an integrated knowledge of advertising, public relations, direct marketing, and social and digital media in order to deliver relevant, clear and consistent messages to consumers, the public and stakeholders.

This flexible courseMarketing Communications course at Bournemouth University offers both a January and September intake and is open to applications from both students who have not necessarily studied marketing communication at undergraduate level, as well as those who are changing career tracks and require developing their existing knowledge and understanding of the marketing communications discipline.

Programme Aims

This new programme comprises of an innovative curriculum that is balanced in terms of academic rigour and practical relevance and will offer students the opportunity to develop insights into the latest techniques of marketing communications research and practice.

An added option to the course is an optional 30 week professional placement within the communication or media sector, designed to enhance your employability after graduation.

MA Marketing Communications also benefits from strong industry connections with relevant professional bodies in the UK including accreditation from the Branded Content Marketing Association (BCMA).

Accreditation

Branded Content Marketing Association (BCMA)

Programme Structure

Courses include:
  • Marketing Communications
  • Consumer Insights
  • Digital Media Strategies
  • Brands & Branding
  • Research in Action
  • Corporate Communications
  • Final Project

Detailed Programme Facts

  • More details:
    • There is no formal deadline to apply for taught postgraduate courses with us, but we recommend that you submit your application as soon as possible. 
  • Programme intensity Full-time
    • Full-time duration 12 months
    • Duration description
      1 year full-time (September intake) or 16 months full-time (January intake). 2 years full-time with optional placement.
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • A Bachelors Honours degree with 2:2 or equivalent.

Tuition Fee

  • International

    13500 GBP/year
    Tuition Fee
    Based on the original amount of 13500 GBP per year and a duration of 12 months.
  • EU/EEA

    7500 GBP/year
    Tuition Fee
    Based on the original amount of 7500 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Bournemouth

  • 700 - 1000 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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