Placeholder image for Marketing Communications

Marketing Communications, M.A.

  • Anytime
    Application Deadline
  • 12 months
    Duration
University rank #401 (WUR) Bournemouth, United Kingdom | Bournemouth, United Kingdom
This new MA Marketing Communications course at Bournemouth University will offer you the opportunity to develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. You will also be exposed to new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised
Continue with
or
By registering, you agree to our  Privacy Statement  and  Terms and Conditions.

Overview

Marketing communications professionals increasingly need an integrated knowledge of advertising, public relations, direct marketing, and social and digital media in order to deliver relevant, clear and consistent messages to consumers, the public and stakeholders.

This flexible courseMarketing Communications course at Bournemouth University offers both a January and September intake and is open to applications from both students who have not necessarily studied marketing communication at undergraduate level, as well as those who are changing career tracks and require developing their existing knowledge and understanding of the marketing communications discipline.

This new programme comprises of an innovative curriculum that is balanced in terms of academic rigour and practical relevance and will offer students the opportunity to develop insights into the latest techniques of marketing communications research and practice.

Career:

This course will prepare you for a career in advertising, marketing, public relations, branding or any other marketing communications related field. As a graduate of this course you will:

  • Be equipped with the knowledge, skills and insights to contribute effectively as strategic practitioners or research practice
  • Acquire appropriate relevant transferable skills that will contribute to successful practice in the workplace
  • Be well-versed in a number of pervasive issues that shape and set the parameters for contemporary marketing communications practice
  • Be able to develop, implement and evaluate effective marketing communications programmes responsibly.

Accreditation

Branded Content Marketing Association (BCMA)

Programme Structure

Courses include:
  • Marketing Communications
  • Consumer Insights
  • Digital Media Strategies
  • Brands & Branding
  • Research in Action
  • Corporate Communications
  • Final Project

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 12 months
    • Duration description

      1 year full-time (September intake) or 16 months full-time (January intake) with or without optional placement.

    Part-time
    • Average part-time duration 24 months
    • Duration description

      2 years part-time without optional placement (September and January intake)

  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • A Bachelors Honours degree with 2:2 or equivalent.

Tuition Fee

  • International

    14500 GBP/year
    Tuition Fee
    Based on the original amount of 14500 GBP per year and a duration of 12 months.
  • EU/EEA

    7500 GBP/year
    Tuition Fee
    Based on the original amount of 7500 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Bournemouth

  • 700 - 1000 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Check your fit
Check your budget and academic fit with this study

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?