Marketing Communications Bournemouth University

Overview

The  Marketing Communications program at Bournemouth University  will prepare you for a career in advertising, marketing, public relations, branding or any other marketing communications related field. As a graduate of this course you will:

• Be equipped with the knowledge, skills and insights to contribute effectively as strategic practitioners or research practice

• Acquire appropriate relevant transferable skills that will contribute to successful practice in the workplace

• Be well-versed in a number of pervasive issues that shape and set the parameters for contemporary marketing communications practice

• Be able to develop, implement and evaluate effective marketing communications programmes responsibly.

Key Features

Why study MA Marketing Communications at BU? 

• Exciting placement opportunities: undertake a 30-week placement (optional) in the UK or abroad and graduate with valuable experience and industry contacts 
• Professional development: leverage strong industry connections, gain professional qualifications through the CIM Graduate Gateway (with exemptions once you graduate) and boost your employability via our Graduate Skills Programme  
• Lifetime careers support: from day one and throughout your career, you’ll have the support of our experienced Careers team, including one-to-one careers appointments, and access to our online careers hub 

• Comprehensive curriculum: gain a deep understanding of marketing communications strategies and tactics, and put theory into practice by working on live projects, case studies and simulations  

• Stay ahead of the curve: discover new and emerging forms of marketing communications, such as branded content, branded entertainment and digital storytelling 

• Global and inclusive community: learn in a vibrant, diverse environment with students from around the world, enhancing your global perspective and cultural empathy. 

Accreditation

• Branded Content Marketing Association Accreditation (BCMA)
• Chartered Institute of Public Relations (CIPR)