12 months
22053 EUR/year
22053 EUR/year
Tuition fee
Apply date
Start date


The Strategic Marketing programme from Middlesex University Dubai recognizes marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value.  

Visit the official programme website for more information


Why Study MSc Strategic Marketing ?

  • The course is delivered by experienced marketers, prominent researchers and practice oriented academics.
  • Unique industry based residential programme exposing students to industry experts and practitioners
  • Programme accredited and recognised by the Chartered Institute of Marketing.
  • Each student has the ability to tailor the programme to their own interests and career goals through the selection of optional modules.

Future Careers and Employability

The programme is designed to equip students with the skills and knowledge to pursue successful careers in marketing roles across a wide range of different industry sectors and types of organisations. 

Graduates will be equipped to pursue a career in a range of marketing positions such as:

  • Marketing Executive
  • Marketing Consultant
  • Marketing Analyst or Researcher
  • Customer Insights Specialist
  • Brand Executive.
  • Marketing Account Manger
  • SME Owner The Career and Employability Services support students in planning for their career.


The Programme is accredited and recognised by the Chartered Insititute of Marketing.

Programme Structure

Courses include:

  • Marketing Leadership for Change
  • Attracting and Retaining Customers: a CRM approach
  • Practitioner Perspectives
  • Consumer Psychology
  • Marketing Analytics

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details
  • You are advised to apply as early as possible if you require a Student Visa.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

Applicants should normally have: 

  • A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
  • An equivalent qualification accepted by the Academic Registry of the University, or
  • A professional qualification deemed to be of an equivalent standard. 

Tuition Fee

To alway see correct tuition fees
  • International

    22053 EUR/year
    Tuition Fee
    Based on the tuition of 22053 EUR for the full programme during 12 months.
  • National

    22053 EUR/year
    Tuition Fee
    Based on the tuition of 22053 EUR for the full programme during 12 months.

80,700 AED 

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing
Middlesex University Dubai


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