Strategic Marketing Middlesex University Dubai

Overview

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.

The Strategic Marketing programme from Middlesex University Dubai brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. The programme is developed through consultations with industry experts, scholars and students.

Key facts

• The programme is designed to equip students with the skills and knowledge to pursue successful careers in marketing roles across a wide range of different industry sectors and types of organisations. 
• Graduates will be equipped to pursue a career in a range of marketing positions such as:

• Marketing Executive

• Marketing Consultant

• Marketing Analyst or Researcher

• Customer Insights Specialist

• Brand Executive.

• Marketing Account Manger

• SME Owner The Career and Employability Services support students in planning for their career.

Accreditation

This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.