Marketing Communications and Brand Management Middlesex University Dubai

Overview

The Marketing Communications and Brand Management programme from Middlesex University Dubai course allows students to choose from a range of optional modules which build upon the content of the compulsory modules and explore more specialised and niche aspects of communications and brand management.

Key facts

• The MSc in Branding and Marketing Communications programme is designed with a pedagogical philosophy which puts students at the heart of the learning experience. The programme recognises that students are future and career focused, looking to develop and enhance their skills for employment in a range of marketing positions. Consequently, a key tenet of the programme is the focus on experiential based learning and practical hands-on application of knowledge. This is clearly reflected in the overall design of the 
• Future Careers and Employability
• Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers.
• Careers specific to branding and marketing communication can include:

• Marketing Executive
• Account Executive
• PR executive
• Brand Executive

Accreditation

• This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.