Digital Marketing and Artificial Intelligence SKEMA Business School

Overview

Opt for this programme for a distinctive and enriching learning journey that sets it apart from the rest. It bridges the gap between academic studies and real-world applications through collaborations with renowned companies. Here are key programme highlights:

• AI in Digital Marketing & Business Analysis: Develop advanced analytical skills and immerse in hands-on AI technologies to drive data-centric decisions in the digital marketing sphere. Cultivate expertise in using AI for market analysis, automating marketing, and ethical AI use for consumer engagement and business refinement.

• Technical Skills with Academic Knowledge:Go beyond traditional academics, mastering coding and non-coding tools that are indispensable in the contemporary corporate sphere. Learn to use cutting-edge tools for data analytics, project management, website oversight and digital marketing prowess. ​

• Understanding the Risks of AI for Ethical and Responsible Usage:Explore the ethical implications and privacy intricacies of AI in digital marketing. Mould graduates into discerning leaders, adept at traversing the complex digital terrain with ethical stewardship ​

• Hands-on Experience with Company Projects:Engage in real-world projects mentored by industry professionals, visionary CEOs, and esteemed professors. Apply knowledge and skills in marketing, business strategy, web marketing, CRM, e-CRM, e-commerce, risk management and digital marketing schematics in corporate settings. Accumulate invaluable experience in navigating professional plans and frameworks, equipping you with a practical understanding prepared for the contemporary corporate landscape. ​​

• Professional Certifications for Your Career: Gain globally recognised certifications valued in the HR community. Certifications include those from PMI, Agile Project Management, Google, and Microsoft Power Platform, giving you a competitive edge.

Career opportunities

In the ever-evolving digital landscape, our MSc in Digital Marketing and AI goes beyond adapting to modern business trends. It fosters innovation with a strong focus on ethical considerations in AI. This degree empowers students to understand customer behaviour and make data-centric decisions through robust analytics.

Graduates from our programme seamlessly transition into a range of roles, including but not limited to Project Manager, Web Traffic Analyst, Customer Experience Analyst/Manager, Digital Advertising Specialist, Performance Marketing Analyst/Manager, Marketing Technology (MarTech) Specialist, Data Visualization Specialist, AI/ML Engineer, Search Engine Marketing (SEM) Specialist, CRM (Customer Relationship Management) Specialist/Manager, Marketing Automation Specialist, AI Ethicist, and AR/VR Marketing Consultant

Accreditation

RNCP accredited.