Business Strategy and Innovation Management

University of Southampton

M.Sc. On Campus
12 months
20728 GBP/year
11950 GBP/year
Tuition fee
Apply date
Start date


This masters degree covers the latest concepts in strategy and innovation, with a focus on business growth and sustainability issues. It will equip you with the knowledge and skills needed to develop and manage new products, services and business models in a range of sectors. Business Strategy and Innovation Management is offered by University of Southampton.



Innovation is crucial if businesses are to survive and thrive, and graduates with the skills to generate and implement new ideas are increasingly in demand in the private and public sectors. On this masters course you will explore different aspects of strategy and innovation and how they can be used to help companies become more competitive, to drive change in industries and to create new business opportunities. You’ll also look at how innovation impacts on the economy and society. Business Strategy and Innovation Management is offered by University of Southampton.

The programme includes a forward-looking module, Trends in Strategy and Innovation, which will ensure you are up to date with the latest ideas and approaches. You will also learn about the strategic and management challenges of developing, implementing and marketing new products and services. The course content is underpinned by the extensive research expertise of our academics in the areas of business growth and sustainability – themes that are integrated throughout the programme.

Innovation is the fuel of companies’ competitive strategies; radical innovations can challenge established ways of working and revolutionise the business models of entire industries. 

This course examines strategy and innovation in the context of growth, including the growth of established companies through the introduction of new products, services and business models, as well as new business growth. It covers contemporary topics such as the sharing economy, disruptive technologies and service innovation concepts. There is also an emphasis on sustainability, including social, environmental and economic sustainability, reflecting current global trends. These themes also reflect the considerable research expertise of our staff, some of whom are world-leaders in their field.

We welcome applicants who have just completed their undergraduate studies as well as those with substantial professional experience who are looking to advance their current career or move into a new sector. The diversity of our student community adds another dimension to the learning experience, offering the opportunity to develop a global network.


Your knowledge of strategic thinking and the innovation process, alongside your management capabilities, will mean you are well placed to go into any organisation that is interested in developing new products or business models. These could be small start-ups or large companies – one recent graduate has gone to work for Procter and Gamble in Vietnam, for example. 

Programme Structure

Courses include:

  • Global Strategies for Growth
  • Service Innovation Management
  • Sustainable and Responsible Innovation
  • Enterprise, Entrepreneurship and New Business Venturing
  • Entrepreneurial Marketing
  • Marketing in the Digital Age
  • Social Enterprise and Entrepreneurship
  • Retailing in the Digital Age
  • Consultancy Skills

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • 2:1 classification UK bachelors degree or equivalent
  • Acceptable subjects: A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science, and Sociology
  • Required module areas: Evidence of essay based study
  • Excluded subjects: English translation, Art/Performing Art, Vocational Studies

Tuition Fee

  • International

    20728 GBP/year
    Tuition Fee
    Based on the original amount of 20728 GBP per year and a duration of 12 months.
  • EU/EEA

    11950 GBP/year
    Tuition Fee
    Based on the original amount of 11950 GBP per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Business Strategy and Innovation Management
University of Southampton


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