Business Strategy and Innovation Management

Overview

About:

Innovation is crucial if businesses are to survive and thrive, and graduates with the skills to generate and implement new ideas are increasingly in demand in the private and public sectors. On this masters course you will explore different aspects of strategy and innovation and how they can be used to help companies become more competitive, to drive change in industries and to create new business opportunities. You’ll also look at how innovation impacts on the economy and society. Business Strategy and Innovation Management is offered by University of Southampton.

The programme includes a forward-looking module, Trends in Strategy and Innovation, which will ensure you are up to date with the latest ideas and approaches. You will also learn about the strategic and management challenges of developing, implementing and marketing new products and services. The course content is underpinned by the extensive research expertise of our academics in the areas of business growth and sustainability – themes that are integrated throughout the programme.

Innovation is the fuel of companies’ competitive strategies; radical innovations can challenge established ways of working and revolutionise the business models of entire industries. 

This course examines strategy and innovation in the context of growth, including the growth of established companies through the introduction of new products, services and business models, as well as new business growth. It covers contemporary topics such as the sharing economy, disruptive technologies and service innovation concepts. There is also an emphasis on sustainability, including social, environmental and economic sustainability, reflecting current global trends. These themes also reflect the considerable research expertise of our staff, some of whom are world-leaders in their field.

We welcome applicants who have just completed their undergraduate studies as well as those with substantial professional experience who are looking to advance their current career or move into a new sector. The diversity of our student community adds another dimension to the learning experience, offering the opportunity to develop a global network.

Career:

Your knowledge of strategic thinking and the innovation process, alongside your management capabilities, will mean you are well placed to go into any organisation that is interested in developing new products or business models. These could be small start-ups or large companies – one recent graduate has gone to work for Procter and Gamble in Vietnam, for example.