Digital Marketing Robert Gordon University

Overview

The Digital Marketing M.Sc. at Robert Gordon University provides students with a comprehensive understanding of the technologies and techniques required to succeed in the evolving digital economy. This programme blends theoretical knowledge with hands-on experience to ensure graduates are prepared for professional challenges. Students engage with industry-standard tools while developing the strategic mindset necessary for high-level marketing roles.

Why Digital Marketing at Robert Gordon University?

This programme is delivered with significant input from industry partners, ensuring the curriculum remains relevant to current business needs. Students benefit from working on live digital marketing projects in collaboration with real organisations, covering areas such as SEO audits, content creation, and digital PR. The course is accredited by the Institute of Direct and Digital Marketing and delivered in partnership with the Digital Marketing Institute.

Facilities at the Aberdeen Business School include a dedicated Digital Suite equipped with iMacs and the Georgina Scott Sutherland Learning Centre. Students also have the opportunity to participate in "The Digital Scot," a student-led initiative that allows for active engagement in a professional digital environment. These resources provide a supportive atmosphere for mastering complex marketing analytics and creative media production.

Tuition Fee Breakdown

• International fee: GBP 17410 per year
• National fee: GBP 7600 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to move from foundational media production to advanced strategic analysis and independent research. Modules may include:

• Digital Marketing
• Campaign Strategies
• Social Media
• Digital Marketing Analytics
• Research Methods
• Project/Dissertation

Careers with Digital Marketing

Graduates are well-prepared for a variety of roles across diverse sectors, including tourism, energy, finance, and technology. The programme focuses on developing the skills required for positions such as Digital Marketing Manager, Social Media Manager, SEO Manager, and Digital Strategist. Many alumni have secured roles at prominent agencies like MediaCom and Stripe Communications, while others have successfully established their own digital agencies or freelance businesses.

The course also offers a four-week period of professional industry experience. This placement allows students to apply their academic learning in a real-world digital marketing role, enhancing their employability and professional network. Support is provided by the university's Placement Office to help students source and validate suitable positions within the industry.