Overview

The MSc Digital Marketing offered at the Robert Gordon University will introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including: website and SEO audits, content creation, marketing and digital PR.

Job Prospects

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance.

Programme Structure

Courses include:

Digital Production Tools And Techniques

Digital Marketing Strategy

Digital Public Relations

Professional Industry Experience

Methods, Metrics And Analytics

Key information

Duration

Full-time
- 12 months
Part-time
- 27 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-07-10 00:00:00 , International
- Apply before 2026-09-07 00:00:00 , National
Starting 2027-02-01 00:00:00
- Apply before 2026-11-14 00:00:00 , International
- Apply before 2027-01-19 00:00:00 , National

More details

Online option deadlines:

September - 7 September (part-time only)

Language

English

IELTS

6

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Credits

180 alternative credits

Delivered

On Campus, Online

Campus Location

Aberdeen, United Kingdom

Disciplines

Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.

Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17410 GBP / year

≈ 17410 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

7600 GBP / year

≈ 7600 GBP / year

Additional Details

Part-time

National/UK/EU: £2770 for year 1 and 2, £1840 for year 3

International: £6340 for year 1 and 2; £4220 for year 3
Online: £5615 per year

Living costs

Aberdeen

United Kingdom

729 - 1069 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Job Prospects

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Aberdeen

Funding

Scholarships Information

Available Scholarships

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