• Application Deadline
  • 12 months
    Duration

About

The Content and Media Strategy programme offered by the NHL Stenden University of Applied Sciences trains you to become an expert content and media strategist, who can deliver great value to a broad variety of organisations. These may be organisations which create and/or distribute media content to achieve strategic goals, but also media publishers and media agencies and bureaus since content and media strategy is relevant for all the stakeholders in the communication process. You can find employment in three types of organisations: 

  • Organisations in the creative industry, e.g.: strategic advisory positions in media publishing companies.
  • Media agencies and bureaus, e.g.: strategic advisory positions as linking pin between publishers and organisations that a need a content and media strategy.
  • Embedded organisations: organisations that internally facilitate expertise for activities related to content and media strategies such as brands. These are the organisations where content strategy is part of the communication and/or marketing strategy.

Within these three types of organisations, you will function as a content and media strategist with a theoretical and research background. You can be employed in a wide variety of positions related to communications, marketing, and media such as:

  • Brand manager
  • Content strategist
  • Marketing strategist
  • Digital marketing specialist
  • Brand publisher

Key facts

  • This is the only master programme in the Netherlands with a focus on content and media strategies. As a graduate, you will have a big advantage when entering the job market, as demand for trained professionals in this field is high.
  • The course has been developed in close collaboration with the industry, this has resulted in an innovative and advanced programme that is tuned to industry developments.
  • The programme structure is based on innovative and interdisciplinary Design Based Education principles, in which you work on real-life cases.
  • The programme is embedded in the strong educational infrastructure of NHL Stenden. This includes qualitative education, research, and a strong network.

Programme Structure

Courses included:
  • Design Based Education

Detailed Programme Facts

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score (Grade B2):

    169

    C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

    Note: degree programmes and applications may require a more specific minimum score for admission.

Academic Requirements

  • You require a related bachelor’s degree and/or related work experience to be admitted to this programme
  • An intake procedure including a personal interview is part of the application process
  • All applicants for a master programme at NHL Stenden are required to submit an English proficiency test with their application

Tuition Fee

  • International Applies to you

    11500 EUR/year
    Tuition Fee
    Based on the original amount of 11500 EUR per year and a duration of 12 months.
  • EU/EEA Applies to you

    2083 EUR/year
    Tuition Fee
    Based on the original amount of 2083 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Leeuwarden

  • 700 - 1100 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.