Marketing Dublin Business School

Overview

The Marketing programme at Dublin Business School is at Level 9 on the National Framework of Qualifications and with the combination of taught and research stage, it provides added value for both learners and employers.

The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.

Career Opportunities

Graduates of the MSc in Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations and Marketing Consultancy.

Key features include:

• It is delivered in small class groups which support individual learning needs

• It offers a highly supportive environment in which to learn

• It takes global perspective

• Module content is strategic in nature and directly relates to the business world

• Delivery balances contemporary theory and practice

• A rigorous scientific research approach is applied throughout the programme

• Authentic assessment strategies are employed

Who is the Marketing Programme aimed at?

The MSc in Marketing is a programme which has been purposely created to meet the needs of recently qualified business or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the marketing profession. 

In today’s maturing and competitive marketing landscape, this MSc in Marketing will equip students with the knowledge and skills necessary at senior level marketing positions.

Accreditation

DBS Degree, Postgraduate Higher Diploma and Masters programmes are accredited by Quality and Qualifications Ireland (QQI).