M.Sc. On Campus


Dublin Business School

12 months
12500 EUR/year
8700 EUR/year
Tuition fee
Apply date
Start date


The aim of the MSc in Marketing at Dublin Business School is to enhance the prospects of its graduates in the job markets and enable them to obtain entry into a variety of roles ranging from junior executive to senior marketing positions in a range of organisations both nationally and internationally.


The Marketing programme at Dublin Business School is at Level 9 on the National Framework of Qualifications and with the combination of taught and research stage, it provides added value for both learners and employers.

The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.

Career Opportunities

Graduates of the MSc in Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations and Marketing Consultancy.

Key features include:

  • It is delivered in small class groups which support individual learning needs
  • It offers a highly supportive environment in which to learn
  • It takes global perspective
  • Module content is strategic in nature and directly relates to the business world
  • Delivery balances contemporary theory and practice
  • A rigorous scientific research approach is applied throughout the programme
  • Authentic assessment strategies are employed

    Who is the Marketing Programme aimed at?

    The MSc in Marketing is a programme which has been purposely created to meet the needs of recently qualified business or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the marketing profession. 

    In today’s maturing and competitive marketing landscape, this MSc in Marketing will equip students with the knowledge and skills necessary at senior level marketing positions.


DBS Degree, Postgraduate Higher Diploma and Masters programmes are accredited by Quality and Qualifications Ireland (QQI). 

Programme Structure

Modules include:

  • Contemporary Consumer Behaviour
  • Sustainable Marketing Practices
  • Web Marketing Management & Metrics 
  • Services Marketing Management
  • Research Methods
  • Integrated Marketing Communications
  • Design Thinking, Innovation and Commercialisation
  • Applied Strategic Branding
  • International Marketing
  • Dissertation / Applied Research Projec

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines


90 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

The minimum entry requirements for the MSc in Marketing are:

  • A Level 8 primary undergraduate honours degree with a minimum Second-Class Second Division classification (2.2) from a recognised third level institution in any discipline who wish to specialise in the field of marketing, or
  • An equivalent professional qualification attributed to the marketing sector.
  • Applicants who do not have a Level 8 qualification at a 2.2 award level and who have at least 3 years’ work experience may also be considered through the college’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

Tuition Fee

To alway see correct tuition fees
  • International

    12500 EUR/year
    Tuition Fee
    Based on the tuition of 12500 EUR per year during 12 months.
  • EU/EEA

    8700 EUR/year
    Tuition Fee
    Based on the tuition of 8700 EUR per year during 12 months.
  • 5,390 EUR per annum part-time for EU students. 

Living costs for Dublin

1100 - 1800 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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