12 months
Duration
51860 USD/year
51860 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Branding program at School of Visual Arts provides an innovative look at the relationship between design, branding, science and strategy, and focuses on how students can use learned skills to generate and sustain new market opportunities.

Overview

Contemporary culture is now almost entirely composed of brands. Everything we consume—even the most basic commodities, like water and salt—are brands. Experiences are brands. People are brands. Our role models are people, and thus our role models have become brands. Brands are so persuasive in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected and unaltered. Any knowledge of culture is impossible now without an understanding of the implications of “brand.” We have entered a day and age where brand is an extension of human facility, whether it is psychic or psychological.

Rarely are design, branding and strategy discussed in terms of a synergistic relationship in academia. There are design schools and there are business schools, but there is no one academic environment that comprises a rigorous, robust education of the intersection of design and business in the art and science of branding. The world’s first-ever masters in Branding at School of Visual Arts is the only program in the world which offers a unique opportunity to pioneer the examination of the relationship between design and strategy, and the power of brand thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business.

Why We Stand Out:

  • Create frameworks to guide brand, design and business development
  • Critically evaluate brand, business, marketing and design strategies
  • Master the intellectual link between leadership and creativity

Programme Structure

Courses include:

  • A Unified Theory of Branding
  • The Meaning of Branded Objects
  • Business and Branding Strategies
  • Brand Failures: 1970 to the Present
  •  The Evolution of CPG Brands and Package Design
  • The Anthropology of Branding
  • Lecture Series: Design Matters Radio Podcast

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

36 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Application & Fee
  • Statement of Purpose
  • Resume/CV
  • Letters of Recommendation
  • Official Transcripts
  • Transcripts or Academic Records from Foreign Institutions
  • English Proficiency

Tuition Fee

To alway see correct tuition fees
  • International

    51860 USD/year
    Tuition Fee
    Based on the tuition of 25930 USD per semester during 12 months.
  • National

    51860 USD/year
    Tuition Fee
    Based on the tuition of 25930 USD per semester during 12 months.

Living costs for New York City

1819 - 3968 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Branding
-
School of Visual Arts

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