Branding

Overview

Contemporary culture is now almost entirely composed of brands. Everything we consume—even the most basic commodities, like water and salt—are brands. Experiences are brands. People are brands. Our role models are people, and thus our role models have become brands. Brands are so persuasive in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected and unaltered. Any knowledge of culture is impossible now without an understanding of the implications of “brand.” We have entered a day and age where brand is an extension of human facility, whether it is psychic or psychological.

Rarely are design, branding and strategy discussed in terms of a synergistic relationship in academia. There are design schools and there are business schools, but there is no one academic environment that comprises a rigorous, robust education of the intersection of design and business in the art and science of branding. The world’s first-ever masters in Branding at School of Visual Arts is the only program in the world which offers a unique opportunity to pioneer the examination of the relationship between design and strategy, and the power of brand thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business.

Why We Stand Out:

• Create frameworks to guide brand, design and business development
• Critically evaluate brand, business, marketing and design strategies
• Master the intellectual link between leadership and creativity