Overview

About the programme

Contemporary culture is now almost entirely composed of brands. Everything we consume—even the most basic commodities, like water and salt—are brands. Experiences are brands. People are brands. Our role models are people, and thus our role models have become brands. Brands are so persuasive in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected and unaltered. Any knowledge of culture is impossible now without an understanding of the implications of “brand.” We have entered a day and age where brand is an extension of human facility, whether it is psychic or psychological.

Rarely are design, branding and strategy discussed in terms of a synergistic relationship in academia. There are design schools and there are business schools, but there is no one academic environment that comprises a rigorous, robust education of the intersection of design and business in the art and science of branding. The world’s first-ever masters in Branding at School of Visual Arts is the only program in the world which offers a unique opportunity to pioneer the examination of the relationship between design and strategy, and the power of brand thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business.

Why We Stand Out:

Create frameworks to guide brand, design and business development
Critically evaluate brand, business, marketing and design strategies
Master the intellectual link between leadership and creativity

Programme Structure

Courses include:

A Unified Theory of Branding

The Meaning of Branded Objects

Business and Branding Strategies

Brand Failures: 1970 to the Present

The Evolution of CPG Brands and Package Design

The Anthropology of Branding

Lecture Series: Design Matters Radio Podcast

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-09-08 00:00:00
- Apply before 2027-01-15 00:00:00 , International

More details

National students deadline: 15 January

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

36 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Advertising View 28 other Masters in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application & Fee

Statement of Purpose

Resume/CV

Letters of Recommendation

Official Transcripts

Transcripts or Academic Records from Foreign Institutions

English Proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

59600 USD / year

≈ 59600 USD / year
Out-of-State

59600 USD / year

≈ 59600 USD / year
Domestic

Applies to you

In-State

59600 USD / year

≈ 59600 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Branding.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

About the programme

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Scholarships Information

Available Scholarships

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